Why do women’s energy drinks come in cans smaller than most regular energy drinks?
Go Girl Energy Drinkâ€¦11.5 ounces.
Her Energy Drinkâ€¦8.4 ounces.
At 12 ounces, the new Rockstar Pink Energy Drink is larger than those two, but 25 percent smaller than almost every other Rockstar Energy Drink. Just because women in the United States still earn only 77 cents on the male dollar, according to the US Census, that doesn’t mean women’s energy drink sizes should match that.
Rockstar Pink is sugar free, has zero carbs, contains something called “Rockstar Actives” and is only 10 calories per can. It also comes attached with a drinking straw. That’s right, women. You don’t get those four ounces, but you do get a straw.
Rockstar Pink will roll out nationally sometime this month.
Source: Rockstar Facebook Fan Page