Over the past five years, McDonald’s has brought back the McRib four times in the United States. During those same five years, not once did Pepsi bring back what I think is the best Mountain Dew flavor of all time — Pitch Black.
The grape Mountain Dew flavor was introduced in Fall 2004 and it was also re-released in 2005, although it was reformulated and not as good as the original.
However, after years of whining and testing my patience, I’m happy to say Mountain Dew Pitch Black, one of my favorite ways to consume high fructose corn syrup, is returning for a limited time as part of their “Back By Popular DEW-mand” promotion. I don’t know which version they’ll be bringing back or if they have a new version of the soda that will probably be called Pitch Black 3, but I’m just glad Pepsi decided to bring it back, period.
Mountain Dew Pitch Black will be available for eight weeks, beginning in May 2011. I just hope they bring it back Next year, and the year after that.