Eggo owns over 70 percent of the US frozen waffle market. Instead of sitting back and basking in their successes, the Eggo product development team has kept the pedal to the metal, releasing what feels like dozens of new varieties and seasonal flavors in recent years. The guy in charge of naming new items, however, has really gotten lazy. The latest product is called the Eggo Waffler, and I just can’t imagine how they settled on that name. Doing some vague political messaging in an election year would be stupid. Stealing the synonym for a waffle iron is just confusing. Maybe some additional one-letter-away product names are coming down the pipeline, and Kellogg’s is just preparing us for Wafflez for Tweens, the mutant comic book tie-in WaffleX, and Waffl’d, Ashton Kutcher’s new cooking/prank show.
In any case, it’s a shame this product is so poorly named, because the Waffler is the best thing to happen to Eggos this decade (well, second best â€“ being name-dropped in a Childish Gambino rap last year certainly ups the brand’s cred). I tried the Brown Sugar Cinnamon Roll variety, and it was really tasty. The box promises “Packed with flavor – no syrup needed,” and I think Kellogg’s delivered pretty well.
The Wafflers come in sets of two which are connected by a perforated edge and, combined, are similar in size to a regular Eggo waffle. I suppose making them rectangular allows for easier holding and transporting, so if Kellogg’s is hoping to emphasize the added convenience of these Eggos, I guess the new shape helps.
The delicious scent of cinnamon rolls was very noticeable both pre- and post-toasting. Upon taking a bite, I found the Wafflers to be filled with cinnamon flavor (you can see specks all across the surface) as well as a solid amount of sweetness. It certainly wasn’t as sugary as an actual cinnamon roll, but I didn’t feel the need to add any syrup at all. Since my original tasting, I’ve had some Wafflers with strawberries and made McGriddle-style breakfast sandwiches. These Wafflers have clearly become my frozen waffles of choice, but if you have a major sweet tooth, I can imagine you finding them a little bit lacking in sweetness.
One wild card factor definitely worth mentioning: the sugar is cooked into these Eggos, but they’re not sticky in any noticeable way. The shape of the Wafflers might add relatively little convenience, but no syrup and a non-sticky product makes for a quick, mess-free eating experience. It’s perfect for serially tardy kids who always need to eat breakfast on the way to the bus stop, as well as for drunken adults who occasionally wake up with their half-eaten drunk food lying next to them in bed. In short, I could’ve used some Eggo Wafflers for the last twenty years of my life. Ignore the stupid name â€“ go pick some up today!
(Nutrition Facts – 2 waffles/4 waffle bars – 250 calories, 80 calories from fat, 9 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 510 milligrams of sodium, 55 milligrams of potassium, 40 less than 1 gram of fiber, 16 grams of sugar, 4 grams of protein, and a bunch of vitamins and minerals)
Item: Kellogg’s Eggo Wafflers Brown Sugar Cinnamon Roll
Size: 16 Wafflers (8 waffles)
Purchased at: Target
Rating: 9 out of 10
Pros: Smells great. Lots of cinnamon flavor and just the right amount of sweetness (for me, at least). Not sticky + no need for syrup = mess-free eating. The new shape might add to the convenience. That waffle line by Childish Gambino is dope.
Cons: Probably not sweet enough for everyone. Stupid name. I would watch Waffl’d. Always being late as a kid. Always eating drunk food as an adult.