The Impulsive Buy

NEWS: Bigger and Thicker Doritos Jacked Chips To Debut This Month

Doritos Jacked on shelf

Update: Click here to read our Doritos JACKED review

Thank goodness the folks at Frito-Lay didn’t call their upcoming Doritos Jacked variety, Doritos Xtreme, because that would’ve been cliche. It would’ve been as cliche as me saying their new Doritos Jacked, which are 40 percent bigger in size and thickness than regular Doritos, are like regular Doritos on steroids.

The new thick variety of the triangular chips will come in two flavors: Enchilada Supreme and Smoky Chipotle BBQ.

Doritos Jacked will make their debut this week at the South by Southwest (SXSW) Conference in Austin, Texas, and will be available nationwide the week of March 26. The hefty chips will be available in three sizes: a 2.62 oz. bag for a suggested retail price of $1.09; a 3.375 oz. bag for a suggested retail price of $1.49 and a 10.5 oz. for a suggested retail price of $4.29.

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