Like an ancient Egyptian hieroglyphic or an Illuminati symbol, there’s an element of both metaphysical mystery and advanced technology suggested by the pyramidal shape of the new Doritos Jacked 3D Jalapeño Pepper Jack chips.
The obvious triple entendre of jacked certainly plays into the intrigue—Doritos wants you to know these chips aren’t just bold in flavor, they’re also studded with Pepper Jack cheese seasoning and completely “jacked up” from any type of Dorito we’ve seen previously.
As if stepping forth from a new dimension and intent on blowing our taste buds to smithereens, these new Doritos are supposed to be beyond anything we’ve been able to comprehend at this point.
Oh wait. Never mind.
Truth be told these aren’t just a clever rehashing of old Doritos concepts, which is something I’ve noticed Frito-Lay likes to try to sneak in on us every now and again. The chip’s construction really is unique, giving each crunchy corn pyramid an almost unmatched sturdiness in all of snackfooddom.
If you’re anything like me and hate buying an oversized bag of Doritos only to sob uncontrollably in disappointment over roughly one-third of your chips being broken, then you’ll appreciate the almost exclusively intact nature of the pieces.
What you may not appreciate is the taste, which leaves a lot to be desired. The intoxicating aroma and speckled seasoning immediately recalls everyone’s childhood favorite of Cool Ranch. And, yes, Cool Ranch are the *best* of the classic Doritos, but these are no worthy imitator. The seasoning is actually fairly dull.
It lacks the distinct buttermilk tang and lactic sweetness of Cool Ranch, displaying instead a bit of peppery and garlic flavor to compliment a respectable, but decidedly one-note whisper of jalapeño piquancy on the backend. Spicy enough to leave a tickle in your throat, and maybe elicit a cough or two, the taste is annoyingly persistent if only because there’s neither a cooling element associated with it or additional “hot” flavor to show an evolution in heat. For lack of a better adjective, the seasoning lacks that typical Doritos “zestiness” which makes eating an entire family size bag in one sitting such an, unfortunately, all-too-common experience.
Worse yet, the triangular pieces don’t really have much in the cheese flavor department. Jack cheese and its variants, including the jalapeño pepper jack version, should really have a mild and decidedly milky taste, but none of that comes off in the seasoning.
Each piece is saved somewhat by the strong and salty corn aftertaste, which tastes almost exactly like traditional Fritos, but with more crunch. Because I think Fritos are the most underrated of all chips, this is great news for me. But if you’re not a Fritos fan, and don’t get too crazy over the tickling heat of jalapeño, then you’ll likely find the chips a disappointment.
Unless you factor in the sturdiness of the pieces themselves, there’s nothing particularly mysterious or advanced about the rather bland and distinctively non-cheesy taste of the Doritos Jacked 3D Jalapeño Pepper Jack chips. Still, their solid crunch and salty corn base show potential to really capitalize on the Jacked namesake, but only if Doritos can apply their classic flavors to the new 3D triangular pieces.
(Nutrition Facts – 1 oz (about 13 pieces) – 150 calories, 80 calories from fat, 9 grams of total fat, 1.5 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 16 grams of total carbohydrates, 1 gram of dietary fiber, less than 1 gram of sugars, and 2 grams of protein.)
Item: Doritos Jacked 3D Jalapeño Pepper Jack
Purchased Price: $2.88
Size: 11 oz. bag
Purchased at: Walmart
Rating: 5 out of 10
Pros: Awesome crunch and sturdy construction not seen in previous versions of Doritos. Solid corn chip aftertaste will be popular amongst Fritos fans. Decent amount of jalapeño heat. Not snackable enough to eat a day’s worth of calories in flavored tortilla chips.
Cons: Seasoning is boring and not very cheesy. One-note jalapeño piquancy. Bag artwork seems stolen from Mountain Dew. Potential masonic conspiracy message engraved in a corn chip.