Here are some new products found on store shelves by us and your fellow readers. We may or may not review them, but we’d like to let you know what new items are popping up. We’ll also occasionally throw in an unusual product.

Ben & Jerry's Key Lime Pie

Ben & Jerry’s Key Lime Pie ice cream is back, baby! Let’s celebrate with cake…and only cake. It’s a limited batch, so I suggest you buy a second freezer and fill it with nothing but pints of it. That should last you until it comes back again. You can read Ben & Jerry’s Key Lime Pie ice cream reviews here, here, here, here, and here.

Idahoan Microwaveable Mashed Potatoes

There’s microwaveable mac and cheese in a cup so it makes sense to have microwaveable mashed potatoes in a cup. I could’ve sworn Stove Top made microwaveable stuffing in a cup, but, now that I think about it, I could’ve dreamt about that during my post-Thankgiving nap. Too bad because it would’ve completed the side dish trifecta.


Speaking of mac and cheese, I didn’t know Betty Crocker made mac and cheese. I wonder if it’s as radioactive orange as Kraft mac and cheese. Betty Crocker Mac and Cheese comes in three cheesy varieties: original, grilled cheese, and cheese pizza. (Thanks for the photo, Jada!)

Hormel Sandwich Makers 1

Hormel Sandwich Makers 2

Hormel, you are the king of microwaveable shelf-stable products. You have your Compleats, SPAM meals, and your new Sandwich Makers, which is available in Meatballs in Marinara Sauce, Chicken with Barbecue Sauce, and Seasoned Pork with Barbecue Sauce. Wait…no SPAM in barbecue sauce, Hormel? I know you have the technology and trademarks to make that happen, so make it happen. (Thanks for the photos, ED Junkie and Andrew!)

Ruffles Sour Cream 'n Bacon

What the hell, Canada!? You folks have ketchup chips AND these Sour Cream ‘N Bacon Ruffles. It’s not fair. Not fair at all. (Thanks for the photo, Jonas!)

If you’re out shopping and see a new product on the shelf (or really unusual), snap a picture of it, email it to us at [email protected] with “Spotted” in the subject line, and you might see it in our next Spotted on Shelves post.

9 thoughts to “SPOTTED ON SHELVES – 9/28/2012”

  1. I have had the mashed potatoes in the cup (bought in Michigan during a week-end trip). If you like instant mashed potatoes (and we do, they have their place), then you will like these. The quality is very good, and every flavour we tried was excellent – the regular (buttery?) flavour is still my favourite though. I always add just a bit more water than called for, they are too thick and dry if made by package directions.

    The cup I think is two servings, but I eat the entire container as a lunch/light dinner and they are convenient to take to the office and have on hand for those rushed days.

    Just my two cents!

    1. Oh man I agree! I get these because they’re the perfect size for myself, my four year old and my one year old to have as a side with dinner. We recently had the applewood smoked bacon variety to go with the maple apple pork stuff I made and it was GREAT! I have never been disappointed, although after they’re done I do add some milk to make them a bit creamier.

  2. Um… Ruffles really needs to get some new people taking pictures of their products. That bacon looks like it’s about 84% fat.

  3. Huh. I’ve walked by the Key Lime Pie ice cream for a while now, so I just thought it was a regular flavor. Shows what I know I guess.

  4. I’ve had the Betty Crocker Mac & Cheese. It’s cheaper than Kraft, but it requires a cup of milk, vs. the 1/4 cup of milk or whatever with other brands. You actually boil the noodles in the milk along with a cup of water…which means you have to hover over the stove like a hawk so it doesn’t boil over.
    Taste-wise, it wasn’t horrible, but I probably won’t get it again.

  5. Your not crazy thinking of the stuffing in a cup, it actually existed! I love stuffing, it was a great way to enjoy a small batch without making a whole box 🙂

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