The Impulsive Buy

REVIEW: Cap’n Crunch’s Sprinkled Donut Crunch Cereal

Cap'n Crunch's Sprinkled Donut Crunch Cereal

I’ve never been one for conspiracy theories. But in the case of the abrupt discontinuation of one of cerealdom’s most flawlessly engineered constructs of sugar and corn, I’ve never been able to accept the company line anymore than most Americans buy that Lee Harvey Oswald acted alone in 1963.

I speak, of course, of Sprinkle Spangles. Officially, any General Mills exec worth his 10 essential vitamins and minerals will dismiss the cereal’s dismissal to it having just run its course at the breakfast table. But, unofficially, whispers persist as to the real reasons why a cereal so great, so unquestionably yummy, was abruptly yanked off shelves.

Some say General Mills was threatened by government health officials who feared an escalation of childhood obesity; others claim wheat farmers cut off shipments to General Mills’ factories over fears the corn-based cereal sales would render their crops obsolete. Still other experts, namely me, have advanced that it was Dom DeLuise who sabotaged the cereal’s continuance.

Acting out because of selfish demands for more money as the cereal’s spokesman, DeLuise’s refusal to make more commercials left General Mills with no choice but to discontinue the cereal or risk the ire of the Hollywood backlash.

Whatever the real reason, we all suffered, and have never quite found a replacement.

Until now. Cap’n Crunch’s Sprinkled Donut Crunch is the proud successor to Sprinkle Spangles we have all waited for.

The aroma alone is almost ethereal, insofar as you might assign such a joyful and otherworldly adjective to a sprinkle coated oat and corn flour ring. More intense in confectionary goodness than even Post’s recent Sugar Cookie Pebbles, this smell makes me want to plunge my nostrils into the plastic sleeve and risk asphyxiation in the name of breakfast. Cooler minds prevailed, but just barely.

Holding a single donut cereal piece in my finger and examining it with the kind of scrutiny usually reserved for rare diamonds, I’m impressed with the size of the donut rounds. These aren’t Cheerios; fatter, larger, and with that slightly fried texture that makes Waffle Crisp so addictive, the donuts have a heft and body to them usually not seen in ringed cereals. They’re also sprouting more sprinkles than a cupcake designed by an overzealous three-year-old baking prodigy.

Popping one of the pieces into my mouth, I allow the sweet taste to dissolve slowly. There’s definitely a strong note of Funfetti mixed with Birthday Cake Goldfish in each ring, but the flavor is aided by a none-too-cloying aftertaste of baked corn, oats and coconut oil that is unmistakably the taste of Cap’n Crunch. Crunching down, you’re met with the familiar shredding sensation that marks the original Cap’n Crunch, expect in this case, you’re also greeted by tiny explosive shards of pure confectionary firepower. Dare I use a nautical analogy in complete deference to ongoing controversy about the Cap’n’s actual naval accomplishments, but these sprinkles deliver a veritable broadside.

Normally I would not advocate breeching the hull of the Cap’n’s vessel, but in this instance, taking on water milk only improves the cereal. Having misplaced the keys to my time machine I can’t compare the taste exactly to Sprinkle Spangles, but milk turns the sprinkles into a kind of donut glaze with just enough richness to make each spoonful seem downright dessertish. An especially telling byproduct of this glazed effect is that the milk slowly takes on multicolored form, with pools of red and green developing on the side of the bowl. Restraint isn’t easy, but should you find yourself willing to marinate the still crunchy donut rings in the milk for an extended period of time, you’ll find yourself rewarded with a flavor that echoes a barrage of donuts, snickerdoodles, and yes, our long lost Sprinkle Spangles.

Cap’n Crunch’s Sprinkled Donut Crunch is not, by any means, an accurate representation of a glazed and sprinkled donut. But you know what? Go grab a sprinkled donut from most stores and tell me it’s not better than just “pretty good.” The truth is this latest galleon in the Cap’n’s arsenal is so much more than its name alludes to, capturing the flavor of a bygone cereal and even improving on it. Whether you’ve been circumnavigating in vain for a replacement for Sprinkle Spangles, or charting a course towards a Cap’n Crunch flavor that does the classic taste justice, you’ll want to make Cap’n Crunch’s Sprinkled Donut Crunch the flagship cereal in your pantry.

(Nutrition Facts – 3/4 cup – 110 calories, 10 calories from fat, 1 gram of fat, 1 grams of saturated fat, 0 grams of trans fat, 200 milligrams of sodium, 0 milligrams of cholesterol, 25 grams of carbohydrates, less than 1 gram of dietary fiber, 13 grams of sugars, and 1 gram of protein.)

Item: Cap’n Crunch’s Sprinkled Donut Crunch Cereal
Purchased Price: $3.00
Size: 17 oz. box
Purchased at: Walmart
Rating: 9 out of 10
Pros: Tastes just like Sprinkle Spangles, except better. Strong notes of Funfetti, snickerdoodle, and glazed donut with all the brown sugar corn and oat crunch of classic Cap’n Crunch. Leaves one of the most amazing end-milk experiences in cerealdom.
Cons: Not the strongest donut flavor. Cereal conspiracy theories. Overreliance on nautical and naval puns to stretch out a narrative that could be summed up as, “this is really freaking yummy.” Doesn’t contain Bavarian crème in the center.

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