Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Keebler Peanut Butter S'mores Sandwich Cookies

Sometimes I wonder if Keebler elf magic is black magic because some of their cookies, including these Keebler S’mores Sandwich Cookies, make me want to do evil things. (Spotted by Nick at Price Chopper.)

Sara Lee Sweet Hawaiian Rolls

Suck it, King’s Hawaiian! (Spotted by Jamie at Walmart.)

Trident Layers Watermelon and Tropical Fruit

Tropical fruit? How dare you not call the majestic Dragonfruit by its name! (Spotted by Sylvia at Target.)

Project 7 Gum

Soooo…there’s birthday cake gum now. (Spotted by Aaron at Safeway.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

7 thoughts to “SPOTTED ON SHELVES – 5/15/2014”

  1. The packaging for the Trident gum is horrific. It looks like a fruit massacre.

    But that coconut lime gum at the bottom is calling my name. Mmmm…coconut lime.

  2. I hope those Keebler S’mores cookies also come in the classic marshmallow filling. Peanut butter s’mores?!? nah, not my cup of tea.

    1. how is it a s’more if there’s no marshmallow???

      yeah, i was wondering how its “tropical” fruit if its only one very unique fruit… you’d think they’d try to emphasize the uniqueness of the dragonfruit since they went to the trouble of diagramming it… and i agree sairentohiru, the pic looks like an angry beating heart or medieval weapon stabbing the through the watermelon. it tastes pretty good, very very sweet and lasts a long time but after a while leaves our mouth feeling kind of sickly sweet… and i love my sugar, so that’s saying a lot!

      i must find that gum. none at my vons today!

  3. The Watermelon Tropical Fruit layers tastes like Trident’s Watermelon Twist with dragon fruit, it’s good.

    Project 7 came out with multiple new flavors- Birthday Cake, Front Porch Lemonade, Mint Julep, and Coconut Lime.

  4. Eh, we ried the sara lee hawaiian rolls for Thanksgiving. Taste nowhere near as good and sweet as kings hawaiian.

  5. The birthday cake gum is amazeballs! If you like cake, try it. It truly tastes like white cake in gum form. And only 5 calories. I’m addicted.

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