The Impulsive Buy

REVIEW: Jack in the Box Breakfast Monster Taco

Jack in the Box Breakfast Monster Taco

I believe I’ve put more thought into deciding which witty t-shirt I’m going to wear, than the amount of effort that went into creating Jack in the Box’s Breakfast Monster Taco (BMT). In fact, describing the breakfast taco can be done with a simple equation:

(Jack in the Box Monster Taco – Lettuce) + Scrambled Eggs = Jack in the Box Breakfast Monster Taco.

Hey! That equation would make a great t-shirt in emoji form!

According to this Businessweek article, Taco Bell’s Waffle Taco went through 80 iterations, which is probably 80 times more than what the Breakfast Monster Taco went through. However, even though it seems not much effort went into developing the Jack in the Box Breakfast Monster Taco, I enjoyed it slightly more than Taco Bell’s offering.

Of course, if you’ve read my Taco Bell Waffle Taco review, you’d know that I didn’t care for it, so being slightly better doesn’t make the Breakfast Monster Taco special. It’s like saying a Purple Nurple is slightly better than a Wet Willy.

At a quick glance, the BMT looks like a regular Monster Taco. It has the same taco sauce, the same American cheese oozing out from under the shell, the same seasoned ground beef, the same crunchy taco shell, and the same grease spot that looks like an armpit sweat stain.

However, instead of shredded pale green lettuce that easily falls out of the taco, the BMT has pale yellow scrambled eggs that easily falls out of the taco. According to the signage at the bottom of my Jack in the Box’s drive-thru menu, there is an option to make the taco more breakfasty by adding bacon, but like all the girls I asked to cut a rug with at my 8th grade dance, I declined.

Now that I think about it, perhaps it wasn’t so cool saying, “cut a rug” and then moving my hips side-to-side like a downhill skier when I asked them to dance.

My BMT came with a decent serving of scrambled eggs, which looked more substantial than the taco meat. However, the fluffy eggs didn’t have a flavor that’s strong enough to cut through the slightly spicy taco sauce and finely ground seasoned beef, making the Breakfast Monster Taco taste pretty much like a regular Monster Taco. Even the American cheese, which had melted into a thick goo, had more flavor than the eggs.

While I do enjoy Jack in the Box’s tacos, I can’t say I was impressed with their Breakfast Monster Taco. I mean, it’s as tasty as Jack in the Box’s regular tacos, but because it tastes like their regular tacos, I’m not sure why I would purchase it over their regular taco, which I can also purchase any time of day. I should’ve gotten it with bacon. Never say no to bacon.

Oooh! “Never Say No To Bacon” would make a great t-shirt.

(Nutrition Facts – 324 calories, 191 calories from fat, 21 grams of fat, 7 grams of saturated fat, 1 gram of trans fat, 186 milligrams of cholesterol, 668 milligrams of sodium, 262 milligrams of potassium, 19 grams of carbohydrates, 1 gram of fiber, 3 grams of sugar, and 14 grams of protein.)

Item: Jack in the Box Breakfast Monster Taco
Purchased Price: $1.99*
Size: N/A
Purchased at: Jack in the Box
Rating: 5 out of 10
Pros: As tasty as a Jack in the Box Monster Taco. Decent serving of fluffy scrambled eggs. BMT doesn’t mean Bowel Movement Taco. The option to have it with bacon. Coming up with t-shirt that would sell poorly.
Cons: Tastes too similar to a Jack in the Box Monster Taco. It seems not much effort went into developing the BMT. The Jack in the Box taco and its armpit sweat stain. If you think Jack in the Box tacos are disgusting, this will not change your mind.

*Because I live on a rock in the middle of the Pacific Ocean, things are a bit pricier here. You’ll probably pay less than I did.

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