The Impulsive Buy

REVIEW: Pepperidge Farm Coffee Shop Cinnamon Bun Cookies

Pepperidge Farm Coffee Shop Cinnamon Bun Cookies

Like a phantom Girl Scout here to haunt me, Pepperidge Farm cookies make themselves available year-round in an increasingly baffling number of varieties, rendering me (the consumer) into a primal mental state of chaos and delight I like to call, “The Paint Swatch Effect”: the mental state that unfolds when one is bombarded with an infinite amount of choices, be it paint samples, Oreo cookies, or high capacity power drills.

When under the spell of the Paint Swatch Effect, one tends to undergo a spontaneous craving to try as many new things as possible, conducting an inner dialogue that goes to the tune of, “So many options! Everywhere! Must try them all! ALL!!”

It’s a nutso, frightening, wonderful way to live.

Which was perhaps why I stood, once again, under the shadow of Milano planks and Xtra Cheddar Goldfishies by the Pepperidge Farm display. But I was not after the square Cheesmen Shortbread, nor those dashing Milano Melts. Nay. My eyes were locked on the newest stud, the sole snagger of my heart.

Breakfast will never be the same.

Like a traumatic childhood experience or a very good buddy movie, finding a spectacular packaged cookie is a rare, fleeting moment. To find one that can also gracefully glide across your palate in the wee hours of the morning? Mark it in the History books for that is a moment that should be treated with respect as it brands its gooey, cakey, fudgy-wudginess into the nostalgia of your taste buds. Eating this bag of cookies qualifies as one of those Historical Moments.

At first snag, the cookie feels light and nimble as though it could morph into a back-flip-twisting, baton-twirling Rhythmic Grand Prix gymnast at any moment, yet, once bitten into, the texture holds a dense, doughy crumb that’s delightfully more fudgy than some of the other Soft Baked specimens I’ve experienced. Not too fluffy nor styrofoamy, the end result sits in you like a brick. A tasty, tasty brick made of carbohydrates, sugar, and questionable vegetable oils that, when put in the microwave, it becomes a goopy, melty, warm brick. Where are the architects to build me a house out of such materials?

And that’s just the beginning: the top, with its layer of brown-beige speckles, looks like a pastry-itized reinterpretation of a 1934 Oklahoma landscape after a Dust Bowl storm. If that dust storm was made of cinnamon sugar. Said sugar not only brings sweetness and a sandy texture, but also tows a comfy warmth from the cinnamon without going into the Hot Tamale realm.

Bringing the cinnamon experience even further are little crunchy cinnamon chippies mixed in the dough that are dense with cinnamon and crispity enough to put Snap, Crackle, and Pop to shame. And those white “confection” chips? While I have no clue what they’re made of, they melt like butta. A slight zing of artificial vanilla and sugar is all it takes to knock it home as the chip melts away into goopy sweetness. When all the elements combine, you have sugar, cinnamon, goo. The whole experience is as comfortable as lounging on a couch playing Super Nintendo in bunny pajamas. The ones with the footies.

Across from the U.N. Headquarters in New York rests a tiny shop that states itself as the, “United Nations Plaza Dental Care Facility.” I imagine that, if each of the world leaders were given a bag of these cookies, the number of cavities elicited from the consumption of said cookies would result in enough cavities to pay the shop’s rent for the next 15 years. A steep price to pay for a little cookie…

Or is it?

I dare say, if I were a world leader, it’d be worth it. The offer of dense doughy cookie? Of cinnamon, sugar dust with sugar-frosting fudgy nubbins? All pre-made and wrapped in a little baggie just for me? Put a microwave in the room, set one in there for 5 seconds, and you get a warm, gooey circle of world peace. Who doesn’t want a warm, gooey circle of world peace? Isn’t that what the United Nations is all about? I dare say it is! Maybe, to bring peace, you just need a little sugar. And a toothbrush so you don’t have to visit the Dental Care Facility.

So, world leaders, bring your toothbrushes and we’ll provide your bag of cookies! Pepperidge Farm has a new offering and it may just be good enough to unite us all.

(Nutrition Facts – 1 cookie – 130 calories, 40 calories from fat, 4.5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, Less than 5 milligrams of cholesterol, 85 milligrams of sodium, 21 grams of carbohydrates, 1 gram of dietary fiber, 12 grams of sugar, and 1 gram of protein.)

Item: Pepperidge Farm Coffee Shop Cinnamon Bun Cookies
Purchased Price: $3.49
Size: 1 bag/8 cookies
Purchased at: Met Foods
Rating: 8 out of 10
Pros: Great reason to have cookies for breakfast. Soft chew. Fudgier than some other Soft Baked specimens. Thick cinnamon sugar crusting. Melty confection chips scattered in good ratio. Crispity cinnamon chippies. May result in world peace. Super Nintendo. Bunny pajamas with the footies.
Cons: Lots of funky oils. Still not as good as homemade. What are white confection chips really made of? And why are they so good? 1934 Oklahoma dust storms. Phantom Girl Scouts.

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