Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Kellogg's MLB Printed Fun Frosted Strawberry Pop-Tarts

Collect all 30 teams! But don’t eat all 30 teams! (Spotted by Dubba at Target.)

Super Snack Pack

How about 100 percent more, a wooden stick stuck in the middle of each one, frozen, made by Jello, and with a commercial starring Bill Cosby? (Spotted by Jessica at Walmart.)

Duncan Hines Red Velvet Decadent Brownie Mix

With all the colored velvet cake mixes we’ve seen over the past year, I wouldn’t be surprised if Duncan Hines made more colored velvet brownie mixes. So I look forward to Duncan Hines Brown Velvet Decadent Brownie Mix. (Spotted by L at Target.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

12 thoughts to “SPOTTED ON SHELVES – 6/30/2014”

  1. Sry if this is TMI. Just a note on the colored velvet cakes (for parents who may need to explain it to the kids)…. They alter the color of your.. ahem.. output. We had some of the blue velvet cake a few weeks ago and well you get the picture.

    1. It’s the blue food coloring. It + bile = green … (you know).

      On another note; Duncan Hines must have poor sales if they’re relying on varying Velvet colors or “flavors” for every product.

      1. It’s an industry-wide “center of store” sales problem, not a Duncan Hines-specific problem. Packaged mixes don’t sell as well as they used to.

        In response, all the national brands are introducing odd flavors and colors. Betty Crocker did watermelon cupcake mix a while back, trying to capture the market of people who’d been achieving that flavor with white cake (mix or not) and watermelon Kool-Aid. Pillsbury went crazy with bright-colored fruit flavors in cupcakes and matching frostings (including sky blue “berry blue,” which was not blueberry). Duncan Hines basically does one seasonal “velvet” and then has been upscaling its brownie mixes (another common trend).

        People don’t bake at home the way they used to, and the ones who still do are often purists who won’t do mixes. So new flavors are aimed at kids (bright colors) or at “mom needs some self-indulgence” (anything that’s chocolate with copious gooey add-ins).

        1. you are totally correct. that’s why mixes are always on sale and there’s always recipe cards or online recipes to change/enhance the mix. they’re not tasty enough to be worth the work (esp with grocery store bakery versions being even less expensive usually) or not unique or as fun as baking from scratch.

    1. I remember the pop tarts you could draw on. I use to get them in the 90’s all the time as a kid. I’m not sure what the name was though.

  2. Please, please end this red velvet fad right now. It is so tired and played out.

  3. One of the dyes often used in black licorice does the same colorful thing if you eat enough. I think it’s Yellow No. 2 (really). Don’t know if it’s the same green, though.

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