I guess they had to go with “Ancient Grains” because “Stuff You’d Find in a Lot of Products At Whole Foods” wouldn’t fit nicely on the box. (Spotted by Adam at Safeway.)
If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (firstname.lastname@example.org) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.