The Impulsive Buy

REVIEW: Reese’s Spreads

Reese's PB Choc Spread

The challenge is issued, the gloves are dropped, the physicians wait at the sidelines, ready to dress the wounds of the wounded. Who will stand above: the candy or the spread? The Modernist or the Traditionalist? Call the bluff. Claim your honor. The pistols are loaded.

With cat-like reflexes, the Traditionalist makes the first move. The Reese’s candy ever remains a classic, the very foundation upon which all peanut butter candies attempt to stand. It sharpens its brass knuckles on its well-grounded history: the gritty, crumbly peanut butter insides, the hyper-sweet, milk chocolatey outsides, all nestled away in its charming paper cup. I can’t even keep it around long enough to consider if it’s less than perfect.

But then…

Stronger than a 3-horsed chariot driven by Ron Swanson, the spread busts out with a perfume of peanut butter and chocolate. Smooth, shiny, a smidge gritty from itty candy chunkies, this Righteous Goodness combines all the textural traits of a nut butter with the classic chocolate-and-honeyed-peanut-butter taste of its candy contender.

With a flavor that combines peanut butter, Nutella, and sweetened condensed milk, it’s easy to eat from the jar or spread on those 48 leftover Christmas cookies from the office party. It goes on toast. It goes on waffles. It goes on ice cream. It would make an easy job for marketers conspiring to brainwash humankind with a catchy jingle that would subconsciously influence us [i.e.: me] to buy more of it. I already blame my subconscious for the excessive number of jars I will be purchasing in the future.

So the shots have been fired, the dust has cleared, the cowboy audience got bored and returned to the Tavern to nurse their beer bellies. But which product emerged victorious?

When you’re in a duel, you are acutely interested in NOT dying, so why kill your fellow compatriot? If you shoot, s/he may very well fire in return, rupturing your aorta and, well…sayonara to that vacation to Puerto Rico. Both versions of Reese’s realize this and offer their respective qualities. One, a munchable, melty candy. The other, a smooth, chocolatey peanut spread that integrates well with anything you consider suited for peanut butter. Me? I prefer something that I can carry around in my pocket, but, dang if this spread isn’t delicious.

Perhaps more importantly, the spread proves an important point: that, despite its long history, peanut butter and chocolate live in the gullet of the confectionary world with justifiable cause. The salty-sweet combination, combined with a gritty, sugared goodness, fills a special pocket of the stomach without overwhelming. It punches you and embraces you at the same time. Like a good man hug. And what better way to start the year than with a good man hug?

(Nutrition Facts – 2 Tbsp – 190 calories, 100 calories from fat, 12 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 21 grams of carbohydrates, 1 gram of dietary fiber, 19 grams of sugar, and 3 grams of protein.)

Item: Reese’s Spreads
Purchased Price: $3.29
Size: 13 oz. jar
Purchased at: Target
Rating: 8 out of 10
Pros: Sugary. Chocolatey. Peanut-buttery. Nubbins of candy/chunky peanut butter stirred in. Tastes just like spreadable Reese’s. 3-horsed chariots driven by Ron Swanson. Beer-bellied cowboys. Man hugs.
Cons: May induce sugar rush. May induce buying too many jars. May induce lack of pantry space after buying too many jars. Not quite as awesome as the candy, but still very awesome. Reminder that those leftover Christmas cookies are very, very stale. Catchy jingles that get stuck in your head. Vacations in Puerto Rico that don’t exist.

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