In the past, you could get gluten free frozen waffles from only medium-sized food companies, like Van’s and Nature’s Path. But now you can get them from a gigantic multinational food manufacturing company. (Spotted by Alli at Jewel.)
If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (firstname.lastname@example.org) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.