The Amazon listing for this cereal says the “energy clusters” are granola clusters. And if you look closely at the box, the 9 grams of protein don’t come from the cereal. Five grams comes from the cereal and the other four come from milk. Oh, in case you were wondering, a serving of regular Frosted Flakes as one gram of protein. (Spotted by Adam at Tops Friendly Markets.)
If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (firstname.lastname@example.org) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.