The Impulsive Buy

COMING SOON: Mtn Dew Black Label

Mountain Dew Black Label

Update: We reviewed it! Click here to read our review.

There’s a new Dew, but it won’t be seeing a national rollout until 2016.

Mt Dew Black Label is a Dew with a dark berry flavor, real sugar, herbal bitters, and 83 milligrams of caffeine per 16-ounce can. According to Mtn Dew Kid, the number one source for Mountain Dew news, the beverage is currently being sold at colleges until the end of the year.

With herbal bitters, you might be wondering if there’s alcohol. There’s isn’t any. But there is one ingredient in the beverage that stands out to me — grape juice concentrate. Perhaps this is a classier version of the beloved Mountain Dew Pitch Black?

If you’ve tried it, let us know what you think of it in the comments.

(Image via Pepsico website)

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