The Impulsive Buy

REVIEW: Kellogg’s Limited Edition Frosted Maple Bacon Pop-Tarts

If I told a younger you that “bacon overkill” would become a thing, you’d probably cry and scream “Stranger Danger” because some old weirdo was talking to you about breakfast meats. Still, I can’t help but wonder if we’re getting too much bacon.

Too much bacon?! Surely, I jest.

Don’t get me wrong, bacon is amazing. But when did we all become the dog from the Beggin’ Strips commercials? Why does it seem like Big Bacon is trying to take over our lives?

I guess its bacon’s world and we’re all just living in it.

Mini rant aside, I was excited to try Frosted Maple Bacon Pop-Tarts. I knew I had to have them the second I saw them because I’m part of the problem.

After opening the pouch I was met with a welcome pancake smell. Each pastry has the standard white frosting with brown flecks that I assume are bacon flavored. I’ll get back to that in a moment. The filling itself has a nice maple scent and an appropriate light brown coloring.

I’m normally an “eat ’em right out of the pouch” kinda guy, but for the sake of this review, I did my due diligence and tried them toasted and untoasted. I opted against the “heat in the microwave for 3 seconds” option.

I set my rarely used toaster to medium heat and waited for what felt like an hour. A watched toaster never toasts.

The flavor was faint with the maple far outweighing the “bacon.” I’d go as far to say the toasted crust and (vanilla?) frosting were the most prominent flavors. There’s just not enough of a filling to crust ratio to really get a ton of the maple bacon flavor. That’s a universal Pop-Tart problem for me.

I scraped a few of the brown flecks off the icing, and while they did have a salty flavor to them, they didn’t scream “bacon.” I’m really only assuming they were the bacon element. I even cut one of the Pop-Tarts open and scraped the filling out with a knife so I could taste it. No bacon, it just was salty.

While I don’t know how it would have worked, I definitely think these would have benefitted from having little pieces of real bacon instead of being “artificially flavored.”

The maple taste is the one that stands out, but even that should have been more powerful. It didn’t taste like I just ate a pancake with a big glob of maple syrup, it tasted like I ate one 20 minutes prior. They seem to have kept the maple intensity low so that the artificial phantom bacon could burst through, but it doesn’t.

I wish they swung for the fences more with this flavor. It could have been truly memorable. I definitely preferred them untoasted because there was a better balance, but, again, there wasn’t enough bacon flavor. Normally I’d tell you a wacky product like this is worth a try simply for the novelty of it, but I don’t think you even need to bother.

(Nutrition Facts – 1 pastry – 210 calories, 60 calories from fat, 7 grams of fat, 2.5 grams of saturated fat, 2.5 grams of polyunsaturated fat, 1.5 grams of monounsaturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 35 grams of carbohydrates, 1 gram of fiber, 15 grams of sugar, and 2 grams of protein.)

Item: Kellogg’s Limited Edition Frosted Maple Bacon Pop-Tarts
Purchased Price: $1.98
Size: 8 pastries/box
Purchased at: Walmart
Rating: 4 out of 10
Pros: Decent Maple flavor. Not terrible untoasted, Ambitious idea. Beggin’ Strips Dog.
Cons: Gimmicky. No actual bacon. Mild bacon taste at best. Stranger Dangers. Pop-Tart microwave instructions.