The Impulsive Buy

REVIEW: Kellogg’s Frosted A&W Root Beer Pop-Tarts

I really expected to love these Kellogg’s Frosted A&W Root Beer Pop-Tarts, write a review that just said “G.O.A.T.,” drop a mic, light my keyboard on fire, do a touchdown dance, buy a new keyboard to write a Buzzfeed article with the title “Pop-Tarts You Have To Pop Into Your Toaster and Then Pop Into Your Mouth Right Now”, light the new keyboard on fire, flip a baseball bat, salute, and then walk away with two thumbs up raised above my head.

But after trying them at room temperature, toasted, chilled, frozen, and with a goat on a boat, I have to say these new soda-inspired Pop-Tarts aren’t the Greatest of All Time.

But they are good.

I think my expectations were too high (ya think) because of all the great root beer float-flavored snacks that have made their way onto shelves over the past few years. There’s been the Nabisco Ice Cream Creations Root Beer Float Chips Ahoy Cookies (awesome), Betty Crocker’s A&W Root Beer Float Cookie Mix (awesome), and Limited Edition Root Beer Float Oreo Cookies (good).

What I loved about the Chips Ahoy and Betty Crocker cookies was how the root beer flavor stood out. But what prevented the Root Beer Float Oreo Cookies from reaching the pantheon the other cookies did was how the Golden Oreo wafers muted the creme’s flavor. Unfortunately, that’s similar to what’s going on with these Pop-Tarts.

I thought not having the “float” part in the toaster pastry would’ve made the root beer flavor stand out even more, but, sadly, the crust and frosting are the pillows that smother the root beer filling’s flavor. The crust, although dark in color which makes it appear it might be flavored, tastes like regular Pop-Tarts crust. The same can be said about frosting’s flavor. As for the brown, red, and orange crunchlets (yes, that’s what they’re officially called), they’re just decoration.

The filling has the sugar and spices one would taste in A&W Root Beer, and it’s good, but, again, I do wish it was stronger. I thought toasting would help, but it doesn’t. I thought that was strange because with most Pop-Tarts the flavor hits my taste buds harder when toasted.

There’s no optimum way to eat them. I enjoyed them equally at room temperature, toasted, chilled, and frozen. Also, it may have just my imagination but I might’ve felt a little bit of fizzing.

Of all the big root beer brands — Barq’s, Mug, and A&W — A&W is my favorite. I can’t specifically explain why I like it, but drinking unlimited A&W Root Beer from a tap at an A&W Restaurant is one of favorite food-related memories. Tasting these Frosted A&W Root Beer Pop-Tarts probably won’t break into my list of favorite food memories. They also don’t make me want to walk away with two thumbs up raised above my head. But I’ll give them one thumbs up.

Disclosure: I received this sample for free from the Kellogg Company. Being free didn’t affect this review in any way. If it did, the whole review probably would’ve been just “G.O.A.T.”

(Nutrition Facts – 1 pastry – 200 calories, 45 calories from fat, 5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 36 grams of carbohydrates, less than 1 gram of fiber, 15 grams of sugar, and 2 grams of protein.)

Purchased Price: FREE from Kellogg
Size: 8 pack
Purchased at: N/A
Rating: 7 out of 10
Pros: Great idea. One thumbs up. Filling tastes like root beer. Fizzing? Enjoyable at room temperature, toasted, chilled, or frozen.
Cons: Not G.O.A.T. Crust and frosting hinder the root beer flavor. I wish root beer flavor was stronger. No Dr Pepper Pop-Tarts, yet.