There are two things that strike me as odd about these new Red Velvet Kit Kat bars.
The first is that they are white, without a hint of red, even though red is literally in their name. I guess red velvet has moved beyond being associated with Valentine’s Day for its color, and now it’s the flavor that’s iconic. I’m fine with that, especially since in this case it means there’s no artificial coloring.
The second thing is that red velvet is even a flavor for this and other candies. I’ve had many red velvet cakes and cupcakes, but I still don’t know what its flavor is. I mean, I know it’s a cake made with buttermilk and a small amount of cocoa, but what does that even taste like? And how can it come across in an item that doesn’t list buttermilk in its ingredients?
But when I open up the fragrant bag, and look at the pale coating, I get it:
Red velvet cakes are always topped with cream cheese frosting. And these are not really Red Velvet Kit Kats, but rather Cream Cheese Frosting Kit Kats. I think it’s pretty self-explanatory why they didn’t call them that.
The bag smells strongly of cream cheese. The inside of the bars is just the same as Milk Chocolate Kit Kats, but the outside coating is definitely reminiscent of cream cheese, even though there’s no cheese in the ingredients. I actually expected it to taste a lot more fake than it does. But it’s also kind of off-putting at first. A cheesy tang is not what I anticipate when I eat Kit Kats.
You know what? I wasn’t really a fan of these at first. But as I’ve eaten more, I’ve come to enjoy them. Initially I liked them less than regular Kit Kats, but now I don’t think they’re worse than the regular ones. They’re just different. These are more flavorful than plain ol’ Milk Chocolate Kit Kats, for better or for worse. I love cream cheese frosting, but if that’s not your thing, you probably won’t like Red Velvet Kit Kats.
I was going to rate these six, but I’m giving them a seven. They’ve grown on me.
(Nutrition Facts – 5 pieces – 220 calories, 100 calories from fat, 12 grams of fat, 8 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 35 milligrams of sodium, 28 grams of carbohydrates, 0 grams of dietary fiber, 19 grams of sugar, and 2 grams of protein.)
Purchased Price: $3.59
Size: 10 oz. bag
Purchased at: Target
Rating: 7 out of 10
Pros: Flavor grew on me. Tastes like cream cheese frosting. No artificial coloring.
Cons: Cheesy tang is not what you expect from Kit Kats. No buttermilk, unlike a real red velvet cake.