Ruffles have r-r-ridges. Ruffles Flamin’ Hot bu-u-urns. (Spotted by Sean at 7-Eleven.)
If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (firstname.lastname@example.org) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.