REVIEW: Lay’s Poppables (White Cheddar and Sea Salt)

Lay's Poppables

In between its flavor experiments (long live the cappuccino chip!), Lay’s has decided to try switching up the form factor on the beloved potato chip for its next innovation. The results are named Poppables for their popped up 3D shape that can easily be popped into your mouth.

Before you read any further please take note, though, that these are high class potato snacks.

Exhibit A – the eye catching design on the top of the bags as Harper’s Bazaar tells me that polka dots are recently back on trend.

Exhibit B – the o in Poppables needs a dot below it, which the internet tells me is a diacritic mark, whatever that is. Do you pronounce it differently? No clue.

Exhibit C (and if you weren’t already convinced this is the dead giveaway) – notice that the two featured flavors are not just cheddar but white cheddar and not just original but sea salt.

Lay's Poppables 2

I’m surprised they didn’t go further with possibly aged white cheddar or pink Himalayan salt or something. I, myself, alternate between drip coffee and espresso, so I do like to think of myself as highbrow every now and then meaning I was very, very excited to try out these bite-sized snacks.

Lay's Poppables 3

Their shape looks like a lattice cut potato chip and an M&M had a beautiful snack baby. A very hollow but starchy one. Each is about the size of a quarter and significantly puffed out towards the center. The crunchiness is definitely a highlight as there are so many layers to bite through from the unique shape.

After the crunching gives way, the flavors definitely make their arrival. The sea salt ones have a tiny bit too much saltiness to them as it increases the more you chew. The white cheddar, though, have a nice crunch followed by intense cheesy flavor that then transforms into your classic potato chip profile. I found myself continually popping these into my mouth as they are a lot lighter than expected and not heavy at all (until you have eaten half the bag, though).

Lay's Poppables 4

To wrap up on these Poppables, out of the two eatable flavors available, and while this could be debatable, I did think that the white cheddar was more desirable and capable of tingling my excitable taste buds even though both, while perishable and potentially breakable, were portable, delectable, and very satiable potato snacks.

(Nutrition Facts – White Cheddar – about 28 pieces – 150 calories, 8 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 17 grams of carbohydrates, 1 gram of dietary fiber, 1 gram of sugar, and 2 grams of protein. Sea Salt – about 30 pieces – 150 calories, 8 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 17 grams of carbohydrates, 1 gram of dietary fiber, less than 1 gram of sugar, and 1 gram of protein.)

Purchased Price: $3.49 each
Size: 5 oz. bag
Purchased at: Walmart
Rating: 8 out of 10 (White Cheddar)
Rating: 6 out of 10 (Sea Salt)
Pros: On trend packaging design. Potato chips and M&M’s falling in love and procreating. Crunchiness and lightness all in one.
Cons: Overuse of the suffix -able. Aged White Cheddar and Pink Himalayan Salt getting the shaft.

80 thoughts to “REVIEW: Lay’s Poppables (White Cheddar and Sea Salt)”

  1. The world could have done without these “snacks”. I originally purchased these as a potato chip alternative.
    They are terrible, tasteless and if you keep them too long, they become either rubbery, soggy and not even fit for your dog to eat. I knew they were another “gotcha” when I tried them. “White Cheddar” and “Sea Salt” — come on, they are so bad they need to be removed from the grocery shelves as soon as possible. Frito-Lay has made a mistake. Where was the “test area” ? I don’t usually have such a strong reaction, but this really registered with me as too many trying to come up with some “new & different.”

    Who in the world thinks these

  2. I give them a 5 out of 10, Dry, not much falvour. Good and crunchy though. It was the White Cheddar that I tried…..probably will not try the others, sorry.

  3. I am heart broke. I can not find any Sea Salt Popables in the Battle Creek MI. area. Every thing is White Cheddar. I prefer Sea Salt.

  4. Best deal I’ve found is at Costco… when or if they have them in stock 🙁

    As a diabetic I watch my carbs pretty close. Being able to enjoy 28 of these for 17carbs is a win, I can enjoy 14 at lunch and stay within my desired carbs.

    Variety would be nice the White Cheddar is my preference, the Sea Salt were rather blah IMHO.

  5. Love the sea salt. Am going to try the white cheddar next. Wishes for flavours are salt and pepper and salt and vinegar

  6. My wife and I and friends all LOVE both the Seal Salt & Cheddar varieties. Am looking forward
    to some Salt & Vinegar and other flavors which I’m sure will soon be with us. Lays has really
    hit the jackpot with this product! I’LL BET YOU CAN’T EAT JUST ONE! YUM YUM DOWN THEY GO!

  7. Love the sea salt ones. The entire bag is only 750 calories. A guilty pleasure.

    I would love sea salt and black pepper flavor.

  8. Myself and many other would love to have more flavors to choose from and be a permanent of the lays potato chip family.

  9. I jsut wanted to say that i loved the cheddar and sea salt poppables…i am hoping u will be making more of them.

  10. The sea salt flavor is a lot like Munchos. The lighter texture is much better. What’s the difference between Muchos and Poppables?

  11. I love the sea salt poppables!!!!!:my husband saw them and brought a bag to me. Best thing I have had next to regular lays chips !!! Thanks for making them?

  12. I am not a chip lover, but these sea salt Lay’s chips are the best I have ever had and I hope you never stop making them. I only wish I could work in your company so I know I would never be out of then anytime. The only problem I have is only a few store where I live in Newfoundland sell them and I can’t get enough in stock at home to keep me satafied. Please don’t stop making them. And make them available in every grocery store around. Love Love Love them Good jobs Yays on a job well done

  13. My wife and I love the White Cheddar Poppables! However, in the last few weeks we have purchased 5 bags of the White Cheddar Poppables at the Dierberg’s Store in Wildwood, Mo. and 3 of the 5 bags have NO, I repeat NO white cheddar or salt added. We have 3 bags of tasteless styrofoam!! Quality control is apparently an issue!! SAD!

  14. I am so addicted to the Creamy Jalapeno and Sea Salt Poppables, for some reason I cannot find the Jalapeno ones. Everyone I’ve introduced them to love them also. Please don’t stop selling them…they are GREAT!!!

  15. My wife and Itried them today–wonderful!
    I volunteer reading tutoring (first grade) at the local elementary school (Steven F. Austin Elementary-Richmond, TX). Could you send me coupons or such for my classes (4 classes of 18, including teacher).

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