The Impulsive Buy

REVIEW: McDonald’s Mac Jr.

When I was sharing the news that McDonald’s now has a Mac Jr. with a co-worker (side note: we’re marketers, so creativity is always on the brain), we both deemed it a lack of innovation on Mickey D’s part for calling it Jr. since so many other chains Jr.-ize their burgers.

Personally, I think it should be called the Baby Mac. So much so, in fact, that I’ve had to stop myself from writing Baby instead of Jr. several times already.

But lack of creativity in the name is not what I’m here to judge, so let me tell you about the size and the flavor. While the good old Big Mac has two meat patties, you’ll find just one on the limited time only Mac Jr. From bottom to top, the burger was built as so: Bun, cheese, meat, pickle, onion (very little onion on mine), lettuce, Big Mac sauce and bun.

I’m going to have to agree with Leonard here, I wish the meat was more prevalent in size. Because the patty was so thin, it left me wanting more. (Thank goodness I also picked up an Oreo McFlurry. Purchase price? $1.99 for a snack size.) I easily polished off the burger without feeling completely satisfied.

But that being said, the taste was on point. There was a great ratio of cheese to meat, and the pickles were fresh and crunchy. And the sauce? Oh, the Big Mac sauce. My only gripe is that my friendly McDonald’s Mac Jr. assembler was a little heavy-handed on the sauce. As soon as I unwrapped the paper, it was oozing out of the sides. Delicious and warm, but slightly too much. I think this is the case where it’s just a tad too much of a good thing.

If you’re in the mood for the Baby Mac, err… Mac Jr., you won’t be disappointed in flavor. McDonald’s definitely gets that right. However, I caution to you add some fries or that beautiful, sweet McFlurry if you’re looking for a complete meal but don’t want the extra meat and bun of a Big Mac or Grand Mac.

(Nutrition Facts – 460 calories, 240 calories from fat, 27 grams of fat, 9 grams of saturated fat, 1 gram of trans fat, 70 milligrams of cholesterol, 830 milligrams of sodium, 36 grams of carbohydrates, 3 grams of dietary fiber, 7 grams of sugar, and 21 grams of protein.)

Purchased Price: $2.49
Size: N/A
Rating: 7 out of 10
Pros: Cost is less than my morning coffee order. It’s the adorable little sibling of the Mac family.
Cons: Pretty thin meat patty, a bit too much sauce (but is that really a problem?)