The Impulsive Buy

REVIEW: Lay’s Southwestern Queso Potato Chips

I love Tex-Mex – breakfast tacos, fajitas – you name it, I’ll eat it. But, my favorite Tex-Mex invention is hands down: queso.

As part of their annual “Do Us A Flavor” contest push, Lay’s has unleashed another presumably LTO flavor – Southwestern Queso – to get the creative juices flowing. Of course, Lay’s had to be politically correct and name it “Southwestern Queso” but is there really any other kind of delicioso queso like this?! I think not. I am currently living very far away from the “Southwest,” so I was pretty stoked to see something, anything queso.

When I opened the bag, I was surprised that there was no pungent smell invading my olfactory system. In attempts to make up for the flavor not actually tasting like what it’s trying to mimic, a lot of limited edition foods overcompensate with smell or at least I think so. Unfortunately, this notion gave me false hope that the chips would actually taste like queso. Anyways, the smell of these reminded me faintly of BBQ; I couldn’t really pinpoint it immediately.

The chips looked like a normal seasoned chip color – a twinge of orange, but not neon Cheetos orange. Unlike the photo on the bag, they were also speckled with additional seasoning which reminded me of speckling on Lay’s Kettle Cooked Jalapeno Chips. Is it bad that I was surprised that the chip pieces were actually whole? I recall Lay’s being really brittle/always cracked for some reason. But, these whole oval slices looked like they actually came from a spud.

Like the smell test, I couldn’t really immediately identify what I was tasting. I kept thinking BBQ but realized the prevailing taste was another Lay’s favorite: Sour Cream & Onion. But, the aftertaste was like Cheddar & Sour Cream. So, the extra tang initially reminded me of eating spoiled cream cheese (don’t ask haha). After a handful of chips, I was surprised that I was picking up on a little heat as well. But, it wasn’t too spicy.

Lay’s, what about this tastes like my beloved queso?

After my tastebuds were saturated in salt and artificial flavoring, I concluded that it wasn’t good but wasn’t terrible for a chip. But, don’t you dare try to tell me that this is queso-flavored. It’s like Lay’s took all their popular existing flavors and blended it into one like Frankenstein’s monster.

If I were naming the flavor I’d name it: Cheddar, Sour Cream & Onion with a little bit of Hot ‘n Spicy BBQ. After this disappointment, I took a peek at the ingredient list. Lay’s attempted to make it look like they tried with “Southwestern Queso Seasoning”, red and green bell pepper extract, paprika extracts and even blue cheese. Either R&D really sucked or this “Southwestern Queso Seasoning” is the Franken-creation I previously mentioned.

I keep telling myself that some Tex-Mex is better than no Tex-Mex, but Lay’s Southwestern Queso flavor is a really hard sell.

(Nutrition Facts – 15 chips – 150 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 15 grams of total carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein..)

Purchased Price: $2.98
Size: 9.5 oz. bag
Purchased at: Walmart
Rating: 4 out of 10
Pros: No pungent smell. Whole chips that look like they actually came from a spud! Some Tex-Mex is better than no Tex-Mex?
Cons: What about this tastes like my beloved queso? Extra tang initially reminded me of eating spoiled cream cheese. It’s like Lay’s took all their popular existing flavors and blended it into one like Frankenstein’s monster.