The Impulsive Buy

REVIEW: Flamin’ Hot Ruffles Potato Chips

I have to admit I went into this review with a small bias, as “Flamin’ Hot” is a very familiar Frito-Lay flavor for me. I am a big Flamin’ Hot Cheetos fan, being second only to Tapatio Doritos on my spicy chip tier list. What? Don’t tell me you don’t have a spicy chip tier list!

Based on the friendly flame mascot and smoldery font that is identical to the branding from Flamin’ Hot Cheetos, I assumed I was in for standard Ruffles blasted with the same atomic red seasoning.

Upon opening the bag that is exactly what I discovered. My chips were in good shape, with most of them whole. This was a good sign for a delicious, evil experiment I had planned for them.

The chips themselves pack the standard Flamin’ Hot heat (not too over the top, but a little much for spicy wimps). The distribution of dust was a little light for my liking, but I’m a bit of a spice fiend, so most will probably find them quite balanced.

So how does this tried and true seasoning fair on crispy, fried potatoes? Oh my, Chester Cheetah better watch out. The Ruffles are probably on about equal footing with Cheetos as vessels for Flamin’ Hot dust. Things get interesting, however, when you consider the versatility of Ruffles.

The one shortcoming of Flamin’ Hot Cheetos is they’re a bit one-dimensional. It’s a straightforward chili powder type of spice without much variety or depth. However, with their sturdy ridges and wide surface area, Ruffles are tailor-made to combat this problem because you can dip them. Remember that delicious, evil experiment I mentioned earlier?

When I was at the grocery store picking up these bad boys, I realized that many of the tried and true potato chip flavors all had something in common: sour cream. Through all the promotional and crazy flavors Lay’s ships out, I can remember Cheddar & Sour Cream and Sour Cream & Onion even since I was little. Even plain Ruffles beg to be dunked in french onion dip.

Let’s just say I did a dollop of Daisy with these suckers, and the bag quickly grew lighter. The combination felt natural and right. The sour cream cut through the somewhat bland spice to create a cool balance. Maybe Flamin’ Hot Cheetos and sour cream would be just as good, but that just doesn’t sit quite as well in my head. Ruffles have ridges for a reason!

(Nutrition Facts – 11 chips – 150 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 323 milligrams of potassium, 16 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein.)

Purchased Price: $2.50
Size: 8.5 oz. bag
Purchased at: Albertson’s
Rating: 8 out of 10
Pros: Classic Flamin’ Hot flavor translates well. A new contender for the top of my spicy chip tier list. Dippability.
Cons: Chips themselves are a bit one dimensional. Getting greasy red smears on my notebook.

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