The Impulsive Buy

REVIEW: Burger King Froot Loops Shake

Slowly, but surely, cereal is becoming more of a dessert than a breakfast.

While starting the day with a bowl of Fruit Loops is a time-honored tradition, cereal as a nightcap is gaining. It’s sweet enough to follow up a savory meal, but hearty enough to fill the role of a late night snack. Something about cereal at night just makes good mature sense. As a kid, a bowl of Fruit Loops was the one thing getting me out of bed to start the day. As an adult, cereal is how I get over the day.

Cereal is an indulgence. So it’s only fitting that Burger King is celebrating this luxury with the Froot Loops Shake. This treat blended loops of sweet fruity cereal immersed within a rich vanilla shake, and an invisible dash of flavored syrup. The result is a treat that tastes familiar, but feels remarkably unique.

At first glance, it’s easy to mistake the Froot Loops Shake for plain vanilla. But on closer inspection, the crumbs of multicolored cereal pop against the white cream. They also hold their color over time, meaning the shake never turns into a rainbow sludge. It stays consistently polka-dotted with reds, blues, oranges, and yellows.

The flavor is immediately reminiscent of cereal milk, the leftover “broth” that ends any morning (or evening) bowl. It’s creamy and lightly fruitful, boosted by occasional bits of cereal.

Froot Loops prove to be the perfect choice for this shake, as they stay crisp until the last sip. It’s a very pleasant texture, with a satisfying crunch. Shockingly, none of the pieces were large enough to lodge themselves in the straw – which often happens with other “chunky” milkshakes.

Overall, the Froot Loops Shake delivers on a simple premise. It’s a vanilla milkshake blended with Froot Loops. There’s no fancy presentation, or elaborate concept. But the real surprise comes from how satisfying this simple combination proves to be.

It’s definitely not a breakfast bite, and isn’t going to wash down a burger. But the Froot Loops Shake will feed that craving for cereal flavor, without the pretense of breakfast.

(Nutrition Facts – 720 calories, 190 calories from fat, 17 grams of fat, 11 grams of saturated fat, 0.5 grams of trans fat, 65 milligrams of cholesterol, 560 milligrams of sodium, 126 grams of carbohydrates, 0 grams of fiber, 103 grams of sugar, and 16 grams of protein..)

Purchased Price: $3.59
Size: N/A
Rating: 7 out of 10
Pros: Tastes exactly like a bowl of cereal, with added richness of ice cream. Delightful texture that doesn’t clog the straw. Colors don’t run.
Cons: Very simplistic. Doesn’t offer much of a surprise. A bit pricey if bought on its own.