The Impulsive Buy

REVIEW: Ritz Crisp & Thins (Salt & Vinegar and Cream Cheese & Onion)

When I first heard that Nabisco’s Ritz Crackers were moving into chips, I was terrified. I have PTSD from Cheez-It’s attempt to move into chips with Grooves. Grooves didn’t do the Cheez-It cracker justice! I have almost the same love for Ritz as I do for Cheez-It; I love those damn buttery Ritz crackers. Point is, I had high expectations for Ritz’s new Crisp & Thins.

So, what are they?

It’s Ritz’s attempt to hop on the “Better For You” train – touting oven-baked, not fried, potato & wheat chips. It launched in the U.K. first and now they’re rolling out globally. There’s a lineup of four flavors on U.S. shelves: Sea Salt, Bacon, Salt & Vinegar, And Cream Cheese & Onion. I picked out Salt & Vinegar (because I like salt & vinegar chips) and Cream Cheese & Onion (because I kept thinking it was sour cream & onion and wanted to see why Ritz had to be all frou frou about it).

I first smelled the Cream Cheese & Onion ones, which didn’t really smell like much. On that basis, I vigorously inhaled the Salt & Vinegar, which was a mistake. The pungent vinegar invaded my olfactory with no mercy. 100 percent user error, not Ritz’s fault.

The chips themselves were very, for the lack of a better word, artsy but the kind of pretentious and annoying artsy. I say this because they couldn’t just choose a damn circle or square like all other crackers. Instead, they chose a puddle shape. But we all know that it probably took their manufacturing team way too long to perfect the mold for these. These puddles also had seemingly random air pockets/bubbles.

In the same vein of pretentious artsy, it looked like they tried very hard to have a baked look – one side of the chip had scorch marks. They really reminded me of naan bread – oblong-ish shape, air pockets, and with the occasional imperfect scorch marks. The Cream Cheese & Onion had a slight orange tinge, while the coloring of the Salt & Vinegar was just normal, pasty cracker color.

At this point, I concluded that these would probably be nothing like the buttery crackers that I know and love. But, you know what, I was okay with it – I knew I couldn’t hold Ritz back from their healthy chip dreams.

The Cream Cheese & Onion surprisingly tasted more like subtle cheddar & sour cream than sour cream & onion. Trusty ol’ cheddar & sour cream is always salty cheesy goodness, but it’s nothing mind blowing and I’m still eye rolling at the artsy fartsiness. However, I can’t believe I dismissed the air pocket/bubbles because they made the texture. Something about the crunch of the cracker with the extra oomph from the air pockets is amazing. Never judge a book by its cover, y’all!

As for the Salt & Vinegar, same textural amazingness but unlike other salt & vinegar flavored chips, there was a subtle-y sweet aftertaste. After almost an entire bag of them, I concluded that it might just be from the chip itself being wheat and potato that’s helping to balance out the vinegar tang.

After two bags of munching, I really appreciated that my fingers weren’t left with a greasy, powdery residue. There was some, but nothing like the usual chip residue mess.

Valiant “Better For You” attempt, Ritz! It might actually work; I liked the Salt & Vinegar ones so much that I’d consider replacing my usual salt & vinegar kettle chips with them.

(Nutrition Facts – 21 Pieces – 130 calories, 4.5 grams of fat, 0 grams of trans fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 270 grams of potassium 21 grams of carbohydrates, 2 grams of fiber, 1 gram of sugar and 2 grams of protein..)

Purchased Price:
Size: 7.1 oz. bag
Purchased at: Kroger
Rating: 7 out of 10 (Cream Cheese & Onion)
Rating: 9 out of 10 (Salt & Vinegar)
Pros: Nothing like a Ritz Cracker, but tasty AND “better for you”. Textural amazingness. No greasy, powdery residue.
Cons: Why the artsy fartsy chip shape & names? Cream Cheese & Onion is just semantics for cheddar & sour cream.