The Impulsive Buy

REVIEW: Flavor of Texas BBQ PayDay Bar

This bar I bite fills me with fright!

*clap clap clap clap*

Deep in the heart of Texas!

I guess it’s more like right on the coast of Jersey, where I was finally able to track one of these Frankenstein monsters down.

What in the holy hell is this thing? BBQ peanuts and caramel? Not since Lay’s Cappuccino Potato Chips have I been so fearfully intrigued by a new snack concoction.

The Flavor of Texas BBQ PayDay is one of Hershey’s new Flavors of America candy bars. Calling this “candy” is definitely a bit of a stretch. Then again, PayDay was probably never at the top of your “candy” crave list anyway, now was it?

When was the last time you bought one? It’s been a while for me. I feel like I haven’t bought one since the limited honey roasted version was on shelves. Regular PayDays are fine, but what’s the point of getting one when you can just get a Snickers or something? Very rarely will I NOT want chocolate.

Honey roasted peanuts will get me to buy anything though. They are criminally underutilized. Will I feel the same about BBQ peanuts? That’s the question of the day.

Aesthetically, PayDay is one of the least appetizing candy bars to look at. I won’t go into detail why, but you can use your imagination. This one looks just like a normal one caked in Doritos dust.

The bar smelled like a sweet BBQ sauce, but that was expected. BBQ based products usually hit the mark in the olfactory department.

To start I plucked a few peanuts off and ate them solo. They ticked all the BBQ sauce boxes you’d want them to – nice smoky flavor, not too spicy, not too salty, and a bit tang. I’d eat a bag of these.

So, the BBQ element was on point, now was time to bite the proverbial bullet.

It was weird, but I already knew it would be. “Weird” is not always a bad thing.

The caramel bar isn’t overly sweet, so there wasn’t the Civil War battle of opposing flavors in my mouth that I anticipated. The BBQ flavor was more prominent on the peanuts alone. When mixed with the sweet caramel element this tasted a little like molasses I guess? I had trouble pinpointing it exactly. I guess this was like a sweet BBQ sauce with a molasses or maple syrup mixed in for sweetness. I think that was what they were going for, and they definitely succeeded.

While the overall flavor was solid, this was a textural treat more than anything. The peanuts were as fresh as I could’ve hoped for, and had a good overall bite to them. I’ve always appreciated the center of a PayDay being closer to nougat than regular caramel, so it’s never too sticky. They married perfectly.

Texas BBQ PayDay is a weird and ambitious effort from Hershey’s. I won’t pretend I’m aching to try it again, but I’d recommend giving it a shot. Maybe there’s a brave soul out there who might want to melt chocolate over this bad boy and really go for broke. I imagine that’d be a major test for the taste buds, but hey if this ain’t bad, that may be great.

So yeah, if you want to try a funky unorthodox snack, this is probably for you. If not, there are five other Flavors of America available from Hershey’s. Hit the road.

(Nutrition Facts – 230 calories, 100 calories from fat, 12 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 29 grams of carbohydrates, 2 grams of dietary fiber, 24 grams of sugar, and 6 grams of protein.)

Purchased Price: 83 cents
Size: 1.85 oz. bar
Purchased at: Walmart
Rating: 6 out of 10
Pros: Texture was perfection. Not too salty, spicy, or sweet. Ambitious. The price was right. I dig the Flavors of America line.
Cons: Maybe a little too ambitious? Chocolate or Honey Roasted PayDays not being a year round candy options. No famous BBQ sauce brand tie-in as far as I can tell.