REVIEW: Limited Edition Churro Kit Kat

It’s always the summer of something now. Last year was the Summer of Street Corn, if I remember correctly. I think we had the Summer of Matcha the summer before that. Watermelon also had its own summer at some point recently, though you could argue that EVERY summer is the Summer of Watermelon.

My point being George Costanza was way ahead of this trend when he declared 1997 “The Summer of George.” Wait, that wasn’t my point. My point is maybe 2023 will be the Summer of Churro.

Ben & Jerry’s recently brought Churray for Churros to store shelves, and now Kit Kat is following suit with its take on the cinnamony-sugary fried-dough classic. Associate Kit Kat Brand Manager Alex Herzog recently told Food & Wine magazine, “We hope that every bite of the buttery, churro flavor and familiar crispy crunch of our wafers unlocks memories of the delightful experience of enjoying freshly baked churros from the boardwalk stand, amusement park, or the local fair.”

This is a pretty big goal from a candy bar, even one as renowned as the Kit Kat. (Also, full disclosure — I’ve never had a churro at any of these places. A funnel cake, sure, but not a Churro. Note to self: pitch Funnel Cake Kit Kat to Alex Herzog.) So did the R&D geniuses manage to evoke state fairs, amusement parks, or trips to the boardwalk?

I mean… no. It’s an okay candy bar, but those are lofty aspirations.

For starters, I didn’t really get anything that could be construed as “buttery” with this bar. At first taste, you get the familiar waxy coating of a Kit Kat, only it’s a little more vanilla-ish, or maybe white chocolatey than the standard chocolate shell. After a few chews, I got a very mild cinnamon flourish, but it’s gone just as quickly as it appeared.

And really, that’s the biggest miss of this bar; had they gone heavy with the cinnamon, it might’ve really been something special. Instead, it’s very much an “eh, if you’re a Kit Kat aficionado, you’ll wanna try, but temper your expectations,” or if you’re only “a casual Kit Katarian” (just made that up, but we’re going with it) and you’re selective about your candy intake for health and wellness purposes, I probably wouldn’t bother. The 220 calories here would be better spent on an actual part of a churro or a few bites from a funnel cake.

Regardless, I am excited to usher in the Summer of Churro. I wonder what Pringles has planned?

Purchased Price: $1.32
Size: 1.5 oz bar
Purchased at: Walmart
Rating: 6 out of 10
Nutrition Facts: (1 package) 220 calories, 12 grams of fat, 0 grams of trans fat, 7 grams of saturated fat, 0 mg of cholesterol, 30 milligrams of sodium, 27 grams of total carbohydrates, 20 gram of total sugars, 0 grams of fiber, and 2 grams of protein.

REVIEW: Reese’s Plant Based Peanut Butter Cups

What are they?

Vegan readers, cross this off your wish list: vegan, non-GMO Reese’s peanut butter cups are now on shelves. Available in packs of two, these cups feature Reese’s peanut butter filling surrounded by oat- and rice-based chocolate.

How are they?

When I buy Reese’s, I usually give in to an indescribably strong instinct to buy two, just in case. In case of what? Emergency? Fire? That horrible moment when a friend comments on the fact you have a sleeve of Reese’s, a not-so-subtle hint that they’d like to share HALF of your precious candy? And in this economy! No matter the scenario, I’ve never regretted succumbing to the urge to double my purchase.

That statement continues to hold true because Reese’s Plant Based Peanut Butter Cups are delicious. The chocolate is thick and yields a sharp snap when broken apart. You know how Reese’s can sometimes stick to their wrappers, peeling the chocolate coating from its filling? You’ll find none of that here.

The its solid texture makes it less creamy than Reese’s milk chocolate, but still satisfyingly smooth and rich. Its flavor favors milk chocolate, but is slightly different from your standard Reese’s. The plant-based chocolate has a cocoa powder-like taste, lending a less-sweet depth of flavor that pairs beautifully with Reese’s iconic peanut butter filling.

Here comes my only criticism. Compared to the classic version, Reese’s Plant Based Peanut Butter Cups seem to contain less peanut butter per cup. It might just be my imagination, an illusion resulting from the chocolate’s sturdiness. But between the top of the cup and the peanut butter filling is a visible gap that could definitely hold more peanut butter. On the scale of chocolate-to-peanut butter ratios, the Plant Based Peanut Butter Cups fall somewhere between a classic Reese’s and Reese’s Thins.

Anything else you need to know?

In conjunction with the Reese’s product, parent company Hershey’s has released a plant-based Extra Creamy Almond and Sea Salt chocolate bar, which will soon be available in stores. I gave that bar a good review back in 2021 when it was released as a test product under the name Oat Made. I’m looking forward to the next innovation!


Reese’s first foray into plant-based confections may be a little shy on the peanut butter for some tastes, but its smooth, flavorful chocolate does the iconic brand justice. Buy two, just in case.

Purchased Price: $1.98
Size: 1.4 oz (39 g)
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: 210 calories, 14 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 75 milligrams of sodium, 21 grams of carbohydrates, 2 grams of fiber, 15 grams of sugar, and 3 grams of protein.

REVIEW: Hershey’s Milklicious Kisses

How would you respond if I asked, “Would you like a Milklicious Kiss?”

I imagine you’d recoil in disgust and scream, “No!”

What if I told you a “Milklicious Kiss” was the newest variety of Hershey’s Kisses? Would that change your mind?

Still “no?” For real?

I’m not gonna lie; I kinda expected you all to say “yes” to that. Why not? Is it me? Did I come across too creepy or something? Was I too… ya know what, whatever, I’m gonna review them anyway.

So, what exactly is “Milklicious,” besides something Michelangelo would refer to an extra cheesy pizza as? “Milklicious” basically means these Kisses have a “creamy chocolate milk filling.” They’re Chocolate Milk flavored Kisses.

I guess “Chocolate Milk” would get confused with “Milk Chocolate,” and thus folks would think these are just standard Kisses in a new bag. They’re not though. They’re a reinvention of Hershey’s Kisses, and they’re far superior.

These are creamier, milkier, melt-in-your-mouth Kisses. And yeah, that also sounds kinda gross out of context. I realize it’s tough to write about the milkiness of something called a “kiss.” I feel like a McPoyle sibling. There’s a reference for nobody.

Anyway, I think Hershey nails the taste of smooth chocolate milk here. They’re softer and more airy than regular Kisses. How would you like an airy kiss?! Aight, enough of that.

I feel like American chocolatiers don’t really provide many smooth and airy products, so I found that to be a pleasant surprise. Actually, I think the texture and mouthfeel of these lean towards European chocolate more than anything Hershey puts out. I could have been convinced this was Milka or even a non-Hershey-owned Cadbury if not for the shape.

That being said, the brand I landed on after popping a dozen or so was Dove. Dove is an American brand, but they make a much silkier chocolate than Hershey’s.

The package makes it seem like the middle is similar to a Lindt truffle ball, but it’s just a lighter hunk of tan chocolate. It might as well be soft though, because these melt like those little Dove squares and don’t last very long in your mouth.

Look, if someone from Switzerland tried these, I’m sure they’d laugh at my review, but for a dumb American such as myself, I think this is quality chocolate. The cow on the package tells us these are “Yummm,” and who could argue with that?

Like I said, these are a complete reinvention of the Hershey Kiss. I think Milklicious should be the standard and then sell the regular ones as “Classic” or something because these are just flat-out better. I’d love to somehow try this type of Hershey’s chocolate in bar form.

These are winners. In fact, I think Milklicious Kisses should win the prestigious “Best Kiss” Moonman at the MTV Whatever They Call Them These Days Awards. Tough break, The Kissing Booth 7, but there’s a new champion in town.

Purchased Price: $4.34
Size: 9 oz
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: (7 pieces) 160 calories, 10 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 45 milligrams of sodium, 18 grams of carbohydrates, <1 gram of fiber, 17 grams of sugar, and 3 grams of protein.

REVIEW: Hershey’s Chocolate Dipped Strawberry Kisses

What are they?

The package describes these new Valentine’s Day Kisses as “extra creamy milk chocolate with strawberry flavored center.”

How are they?

These Kisses have the same chocolate that the other filled Kisses have. It’s a little different from the solid Kisses, but it’s largely a vehicle for the filling.

The filling in this case is bright red, and I don’t know if I would have pegged the flavor as strawberry if the wrapper and the plume didn’t tell me.

I enjoy this candy, but it’s not one I would miss if it didn’t come back. It’s excessively sweet, and I say that as someone with a tremendous sweet tooth.

Anything else you need to know?

If the description sounds familiar, it should: I’m pretty sure these are exactly the same as Vampire Kisses the company has released for Halloween.

It might seem weird to recycle Halloween candy for Valentine’s Day, but they’re practically the same holiday. You don’t get the day off of work or school, and they both use candy to market age-inappropriate things to children (horror and romance).

The flavor itself might be more appropriate for February, but I prefer the blood-red concept for October. So many other candies use the strawberry chocolate flavor this time of year, and they execute it better.


Hershey’s Chocolate Dipped Strawberry Kisses are fine and passable. They would be great in a Valentine’s goody bag. But the seasonal aisle is full of better and more interesting candies.

Purchased Price: $3.99
Size: 9 oz bag
Purchased at: Target
Rating: 6 out of 10
Nutrition Facts: (6 pieces) 120 calories, 5 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 20 milligrams of sodium, 18 grams of carbohydrates, 0 grams of dietary fiber, 16 grams of sugar including 13 grams of added sugar, and 2 grams of protein.

REVIEW: Blueberry Muffin Kit Kat

Blueberry Muffin Kit Kat Wrapper

Whenever Kit Kat releases a new flavor, I think of someone who once asked me why consumers get so excited about “stuff that tastes like other stuff.”

Obviously, this person is not our friend, but I explained there are several reasons:

  • Candy is fun. The more varieties, the better.
  • Novelty breaks up the drudgery of everyday existence.
  • There is an artful and glorious alchemy involved in combining two perfect substances into one.
  • I don’t need a reason. Mind your business.

In the case of the Blueberry Muffin Kit Kat, all of the above apply. However, reason #3 is particularly apt because Blueberry Muffin Kit Kats are a beautiful representation of the bakery staple in candy bar form.

Blueberry Muffin Kit Kat Fingers

This limited edition bar is an earthy lavender-colored confection. (In real life, it looks a lot less sludgy gray than my best efforts at photography produced.) The wrapper describes the bar as “naturally and artificially flavored crisp wafers in blueberry muffin flavored creme.”

What makes a “blueberry muffin flavored creme?” This Kit Kat’s creme combines the flavors of blueberry and buttery cake batter, with strong undertones of brown sugar and warm cinnamon like you’d find in a crumble topping. I wasn’t expecting a touch of cinnamon, but that detail was exactly what my soul and taste buds wanted. The creme tastes delicious and complex, even if the sweetness is more reminiscent of cake than muffin. Because muffins let us brazenly blur the line between bread and cake at breakfast, this feels like a minor complaint.

Blueberry Muffin Kit Kat Wafers

What’s really cool is that the distribution of the realistic blueberry flavor is a little uneven, resulting in occasional strong pops of blueberry goodness. In one or two morsels alone, the Kit Kat recreated the experience of finding those especially juicy blueberries in a bite of the baked good. As I ate, I felt like Violet Beauregarde in Charlie and the Chocolate Factory — before the severe physical and emotional damage.

Flecks of graham embedded in the creme support the wafers’ crisp texture. It is difficult to isolate their flavor, but they may contribute some of that crumble-like toastiness.

Blueberry Muffin Kit Kat Graphic

As fans of “stuff that tastes like other stuff” know, products can sometimes promise big flavors and deliver ho-hum results. (Public service announcement: lemon flavoring alone does not make something like lemon meringue pie, and it never will.) Happily, the Blueberry Muffin Kit Kat is not just blueberry flavoring dressed in a muffin’s wrapper. While Kit Kat reliably concocts delicious limited editions, the Blueberry Muffin variety is special for its inventiveness and complexity of flavor.

Because I would rank it within my top three Kit Kat flavors and because I can’t think of a reason not to, I am rating the Blueberry Muffin Kit Kat a rare 10 out of 10.

Purchased Price: 98 cents
Size: 1.5 oz bar (42 g)
Purchased at: Walmart
Rating: 10 out of 10
Nutrition Facts: 220 calories, 12 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 35 milligrams of sodium, 27 grams of carbohydrates, 0 grams of fiber, 20 grams of sugar, and 2 grams of protein.