It’s always the summer of something now. Last year was the Summer of Street Corn, if I remember correctly. I think we had the Summer of Matcha the summer before that. Watermelon also had its own summer at some point recently, though you could argue that EVERY summer is the Summer of Watermelon.
My point being George Costanza was way ahead of this trend when he declared 1997 “The Summer of George.” Wait, that wasn’t my point. My point is maybe 2023 will be the Summer of Churro.
Ben & Jerry’s recently brought Churray for Churros to store shelves, and now Kit Kat is following suit with its take on the cinnamony-sugary fried-dough classic. Associate Kit Kat Brand Manager Alex Herzog recently told Food & Wine magazine, “We hope that every bite of the buttery, churro flavor and familiar crispy crunch of our wafers unlocks memories of the delightful experience of enjoying freshly baked churros from the boardwalk stand, amusement park, or the local fair.”
This is a pretty big goal from a candy bar, even one as renowned as the Kit Kat. (Also, full disclosure — I’ve never had a churro at any of these places. A funnel cake, sure, but not a Churro. Note to self: pitch Funnel Cake Kit Kat to Alex Herzog.) So did the R&D geniuses manage to evoke state fairs, amusement parks, or trips to the boardwalk?
I mean… no. It’s an okay candy bar, but those are lofty aspirations.
For starters, I didn’t really get anything that could be construed as “buttery” with this bar. At first taste, you get the familiar waxy coating of a Kit Kat, only it’s a little more vanilla-ish, or maybe white chocolatey than the standard chocolate shell. After a few chews, I got a very mild cinnamon flourish, but it’s gone just as quickly as it appeared.
And really, that’s the biggest miss of this bar; had they gone heavy with the cinnamon, it might’ve really been something special. Instead, it’s very much an “eh, if you’re a Kit Kat aficionado, you’ll wanna try, but temper your expectations,” or if you’re only “a casual Kit Katarian” (just made that up, but we’re going with it) and you’re selective about your candy intake for health and wellness purposes, I probably wouldn’t bother. The 220 calories here would be better spent on an actual part of a churro or a few bites from a funnel cake.
Regardless, I am excited to usher in the Summer of Churro. I wonder what Pringles has planned?
Purchased Price: $1.32
Size: 1.5 oz bar
Purchased at: Walmart
Rating: 6 out of 10
Nutrition Facts: (1 package) 220 calories, 12 grams of fat, 0 grams of trans fat, 7 grams of saturated fat, 0 mg of cholesterol, 30 milligrams of sodium, 27 grams of total carbohydrates, 20 gram of total sugars, 0 grams of fiber, and 2 grams of protein.