What is Kellogg’s Limited Edition Mashups Frosted Flakes + Froot Loops Cereal?
This cereal is a mixture of Kellogg’s favorites Frosted Flakes and Froot Loops. I like to imagine it as an answer to the question: “What hijinks would ensue if Tony the Tiger and Toucan Sam were best friends?”
How is it?
I haven’t seen any promotional material elaborating on the question posed above, thus robbing me of the opportunity to see the two mascots exchange sparkling dialogue such as “You got your Froot Loops in my Frosted Flakes!” and “You got your Frosted Flakes in my Froot Loops!” However, this imagined scenario essentially delivers the main idea of what Kellogg’s Mashups offers: equal parts of crispy, lightly sweet corn flakes, and sugary fruit-flavored hoops.
The strong scent of Froot Loops emanating from the bag foreshadowed the taste experience to come. Dry, the cereal’s flavor was dominated by the Froot Loops, but the Frosted Flakes amped up each bite’s crunchiness. My sample appeared to contain a 1:1 ratio of each cereal, so the experience was pretty consistent from bite to bite.
When eaten separately, the Frosted Flakes still taste like their sweet, corny selves, but that kind of defeats the purpose of a mashup, doesn’t it?
With milk, the disparity in texture became more apparent, because the Froot Loops approached soggy territory much faster. For this reason, I am not a huge fan of Froot Loops in milk, so the Frosted Flakes improved the experience by maintaining a much-needed crunch.
Anything else you need to know?
In dreaming up the hypothetical adventures of Tony the Tiger and Toucan Sam, my yearning was less about advertising and more about answering the question at the heart of this product: Why? Why, after Kellogg’s limited edition All Together cereal and General Mills’ Lucky Charms with Frosted Flakes, did Kellogg’s choose to combine two familiar brands when consumers could easily buy two boxes and do the work themselves?
My theory is that Kellogg’s knows there are two kinds of cereal lovers in this world: 1) those who are too lazy, busy, and/or frugal to become cereal mashup engineers and 2) those who will be inspired to buy multiple boxes, searching for the ideal cereal combination. Either way, Kellogg’s drums up business, and I get my heart set on a bowl of Strawberry Rice Krispies with Special K Red Berries.
Froot Loops and Frosted Flakes pair well in texture, although the Frooty taste dominates. If mixing cereals is your thing, Kellogg’s Mashups saves you time and money, but it seems uninspired compared to other (real or imagined) combinations.
Disclosure: I received a free sample of this product. Doing so did not influence my review in any way.
Purchased Price: FREE
Size: 9.8 oz. box
Purchased at: Received from Kellogg’s
Rating: 6 out of 10
Nutrition Facts: (1 1/4 cup – cereal only) 160 calories, 0.5 grams of fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 39 grams of carbohydrates, 2 grams of fiber, 15 grams of sugar, and 2 grams of protein.