The Impulsive Buy

REVIEW: Limited Edition Cotton Candy Twinkies

I have a sinking suspicion someone from Hostess got drunk at a carnival and had way too much fun with some cute carnies. I envision the deep fried Twinkie stand being manned by a fun young lass who dared the Hostess rep to create the ultimate ode to her and her young child, who was cradling a big wispy whirly stack of cotton candy. Trying to win over her affection he made a promise then and there to put something exclusively on Walmart shelves that would honor her forever, and in that moment, the Cotton Candy Twinkie was born.

Or something like that.

Pulling out my first cellophane beauty from its cardboard carnival house it’s no surprise that I’m greeted with a lovely smear of grease on the clear plastic, like the Twinkie was desperately trying to escape its factory sealed prison the entire time it was inside.

Releasing the ‘twink from captivity I’m immediately hit with a distinct cotton candy smell, and I’m impressed that I got such a strong aroma even before breaking into the cake. Unfortunately my hands are now already uncomfortably slimy and I’m not even eating bacon. Sigh.

Biting into the cotton concoction is when the fun really begins. The outside sponge cake is the same as always – greasy and mediocre and has my mouth feeling the same as if my shoulders were endlessly shrugging. The bright pink cream filling legitimately tastes like cotton candy and what I imagine poison tastes like.

What starts as a distinct artificial cotton candy flavor that reminds me of one of my favorite ice creams growing up gradually transforms and finishes with a nagging, astringent, and harsh food dye flavor that is downright bad.

The sweet cotton candy flavor is there, and the texture is represented through the general creamy fluffiness of filling, but everything gets completely washed out by the aftertaste, which lingers and resides over second or third bites – if you can make it that far. The taste is so strong it reminds me of trying to eat something sweet immediately after brushing my teeth, and my mouth and mind join forces to let out one resounding NO.

Simply put, these are not enjoyable to eat – at all. I’ll give props where props are due to Hostess for actually getting cotton candy flavor into the Twinkie, but if that flavor comes with a side dose of cringe-inducing astringency I will pass, and pass hard.

I’m starting to wonder if the people creating these products are even tasting them before they hit the shelves or if they just assume that everyone who consumes these will be high, drunk, or broken. Steer clear of these unless you legitimately like punishing your tastebuds like some sick twisted S&M carnival-themed eating game.

(Nutrition Facts – 2 cakes – 260 calories, 70 calories from fat, 8 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 35 milligrams of cholesterol, 340 milligrams of sodium, 44 grams of carbohydrates, 0 grams of fiber, 31 grams of sugar, and 2 grams of protein.)

Purchased Price: $2.50
Size: 13.59 oz./10 pack
Purchased at: Walmart
Rating: 3 out of 10
Pros: Uhhh…they actually taste like cotton candy? Momentarily? A pretty blue box? I’m reaching here.
Cons: Awful astringent poison-esque aftertaste. Usual mediocre greasy Twinkie cake. I had to buy ten of them.