The Impulsive Buy

REVIEW: Cinnamon Toast Crunch Blasted Shreds Cereal

Cinnamon Toast Crunch Blasted Shreds Cereal

I do not like Brussels sprouts. I would not eat them here or there. I would not eat them in a truck. I would not eat them with a duck…-billed platypus.

Am I trying to go all Dr. Seuss on you? I could not, would not. But would I eat Brussels sprouts with cinnamon sugar?

Those are foods (assuming cinnamon sugar counts as a food) that I figured were on opposite ends of the tastiness spectrum. What would cinnamon sugar blasted on Brussels sprouts taste like? Since I’m uncertain where the produce section is at my local store (or what Brussels sprouts look like), I’ll leave that question up to you. As a close substitute, I can tell you what the new Cinnamon Toast Crunch Blasted Shreds taste like.

It was with some trepidation that I picked these up, because I put Cinnamon Toast Crunch (CTC) on the Mount Rushmore of breakfast cereals, while Shredded Wheat would go somewhere in the bowels of hell.

I remember when Cinnamon Toast Crunch came out in the 1980s, during a glorious era of sugar cereals when manufacturers didn’t even try to hide how much of the magic white crystals were in them. Just about every cereal had the word “sugar” in it, and if that wasn’t enough, there was even one called Super Sugar Crisp. Sadly, many cereals now trumpet how they have whole grains, help lower cholesterol, and other such nonsense.

So can a cereal that brings together two extremes taste good? Actually, yeah. Obviously, CTC Blasted Shreds are not as good as the original CTC, but it’s still a tasty cereal with a bonus feeling of eating something that is not completely bad for you.

Upon opening the box, the Shreds did not really have that trademark CTC smell, and they are smaller than I envisioned after seeing an oversized example on the front panel. Even though they’re small, my box contained a good number of conjoined twins that looked more like the larger Shredded Wheat I remember.

I’m just as likely to eat cereal straight from the box as I am with milk, and these Shreds proved to be quite good sans cow juice. They didn’t seem as heavy or dense as I thought they’d be, and the flavor faithfully replicated the original Cinnamon Toast Crunch cereal while the Shredded Wheat did nothing to detract from that.

Once you dip them in a milk bath, things get even better. The Shredded Wheat did an admirable job of keeping the milk from making the cereal too soggy while allowing some milk in, resulting in a nice crunch with a hint of softness. The overall texture of the cereal is not as rough as you might expect from Shredded Wheat either, and it still packs a potent sugar punch.

While these don’t quite match the original CTC, they do hit the sweet spot by balancing a tasty sugary cereal with healthy whole grain wheat.

(Nutrition Facts – 2/3 cup – 230 calories, 40 calories from fat, 4.5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 5 milligrams of sodium, 160 milligrams of potassium, 44 grams of carbohydrates, 7 grams of fiber, 13 grams of sugar, and 4 grams of protein.)

Purchased Price: $2.98
Size: 23.2 oz. box
Purchased at: H-E-B
Rating: 8 out of 10
Pros: Much more fiber and protein than regular Cinnamon Toast Crunch. Tastes good with or without milk. Allows you to brag to others about eating a healthy breakfast of Shredded Wheat (feel free to omit the cinnamon and sugar blast part).
Cons: Not as good as regular Cinnamon Toast Crunch. Doesn’t have the added vitamins and minerals that are typically blasted onto breakfast cereals, which is ironic given the name.

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