REVIEW: General Mills S’mores and Chocolate Strawberry Loaded Cereals

For the sake of synergy, I was hoping S’mores Loaded Cereal would’ve been Golden Grahams S’mores Loaded. The moniker has been used a couple of times, so why not give the neglected O.G.G. (Original Golden Grahams) some L-O-V-E. As for the Chocolate Strawberry Loaded Cereal, it fits with the current Valentine’s season that began well before all the air was taken out of the last Macy’s Thanksgiving Day Parade balloon.

The two new Loaded Cereals join a loaded lineup that includes Trix, Cocoa Puffs, Cinnamon Toast Crunch, and Birthday Cake. Before trying them, I predicted I would enjoy the S’mores one much more than the Chocolate Strawberry, but to my surprise, that wasn’t the case.

With this fruity and chocolatey cereal, the strawberry stands out more than the cocoa creme filling, and thinking back to all the other strawberry-flavored breakfast cereals I’ve had in the past, this one might be the best tasting. While the chocolate plays second fiddle, it adds a bit of decadence to the bowl. Unfortunately, while I was able to eat two bowls of it, my five-year-old son seemed to like these more than I did and protected the cereal like a lioness protecting her cubs. One time, when I wanted some as a snack, he gave me a stink eye as I pulled the box from the cabinet. Then he said, “That cereal is red, and so is your blood. I hope we don’t have to see your blood, Daddy.” I considered that a threat, so I returned the cereal and grabbed the S’mores one instead.

While I prefer the Chocolate Strawberry one and wish I could eat more, the S’mores Loaded Cereal is good. Although, at first, I thought the pieces lacked a marshmallow taste. But after a few more spoonfuls, my taste buds could detect a hint of something marshmallow-y. They have a noticeable chocolate aroma in the bag, but that doesn’t translate to a bold chocolate flavor. It’s slightly less noticeable than the creme in the other new flavor. Also, I taste more of the underlying wheat instead of a graham flavor. It’s not optimal, but it doesn’t ruin the cereal.

When I tried the original Loaded flavors, there was a, for lack of a better word, sliminess to them when they sat in milk for too long. It’s still there with these, but less so than what I experienced before. Also, much like the original varieties, I think these make for a better dry snack than in a bowl with milk, no matter what kind of dairy is used.

As I mentioned, I liked the Chocolate Strawberry Loaded over S’mores Loaded, but I enjoyed both more than the previous Loaded Cereal varieties.

DISCLOSURE: I received free product samples from General Mills. Doing so did not influence my review.

Purchased Price: FREE
Size: 15.6 oz box (S’mores), 18.1 oz box (Chocolate Strawberry)
Rating: 7 out of 10 (S’mores), 8 out of 10 (Chocolate Strawberry)
Nutrition Facts: (1 cup – cereal only) S’mores – 230 calories, 7 grams of fat, 2 grams of saturated fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 40 grams of carbohydrates, 3 grams of fiber, 15 grams of sugar (including 14 grams of added sugar), and 3 grams of protein. Chocolate Strawberry – 220 calories, 7 grams of fat, 2 grams of saturated fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 40 grams of carbohydrates, 3 grams of fiber, 15 grams of sugar (including 14 grams of added sugar), and 3 grams of protein.

REVIEW: Cheerios Protein Cereal

We’re fast approaching the start of a new year, a demarcation of time in which many people across the globe resolve to change something about their habits or behaviors in an effort to improve themselves. They make a resolution, as it were, in the New Year. And while a lot of these resolutions involve giving something up— junk food, smoking, illegal cockfighting— others are about adopting something new— exercising, speaking out against illegal cockfighting, a healthier diet.

And as health aficionados the world over will tell you, protein, for most people in most situations, is pretty healthy. General Mills knows this and is adding protein to its already “heart-healthy” Cheerios to capture some of that sweet Resolution Cash. The new protein-packed cereals come in two versions— Cinnamon and Strawberry. I tried both.

Strawberry

Opening the Strawberry bag, I was hit with an overwhelming aroma of, well, strawberry. Visually, they’re also a little pink, but not blindingly so. One thing that threw me for a loop with my first bite was just how crunchy these are. While I’m not a regular Cheerios consumer, I have been known to eat a bowl of Honey Nut when the mood strikes, and they’re definitely not as crunchy as these new heavily protein-ed versions. The strawberry taste is very subtle, which seems to suit Cheerios — given that they’re not known for being cloyingly sweet in the first place.

Rating: 7 out of 10
Nutrition Facts: (37g) 150 calories, 2.5 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 24 grams of carbohydrates, 2 grams of fiber, 12 grams of sugar (11 grams of added sugar), and 8 grams of protein.

Cinnamon

The Cinnamon kind doesn’t have as strong of a cinnamon scent, but the actual cinnamon TASTE is a bit stronger, so if you like cinnamon-flavored things, you’re in luck. Texturally, they’re about the same — incredibly crunchy. But as an avowed cinnamon lover, these ended up a point higher than their fruity brethren.

Rating: 8 out of 10
Nutrition Facts: (37g) 150 calories, 2.5 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 24 grams of carbohydrates, 2 grams of fiber, 12 grams of sugar (12 grams of added sugar), and 8 grams of protein.

Overall, these taste great. But the selling point, really, is the protein, right? A cup of these (the standard cereal serving that seems impossibly tiny when accurately measured out) is good for eight grams. What else gets you eight grams of protein in the morning? A single large egg is around 6-7 grams, so a couple of those would put you over. A cup of Greek yogurt will get you well beyond eight grams. A couple of spoons of peanut butter will do the trick. Regular oatmeal is a tick under, but close.

The point is that plenty of typical breakfast foods are good protein sources. But if you don’t have time to whip up some eggs — and you don’t wanna drink them Rocky-style raw — new Protein Cheerios are a reasonably decent (and tasty!) solution. That said, most of the foods I listed above have significantly less added sugar. Despite the decent amount of protein, these things are sugary-sweet, on par with the sugariest things the Cap’n, the Rabbit, or the uh, Cinnamon Toaster (?) have to offer.

Purchased Price: $5.49
Purchased at: Hy-Vee

REVIEW: Friends Vanilla Bean Latte Cereal

I could fill this Friends The One With The Vanilla Bean Latte Cereal review with references from the TV show if I knew enough about it. I’m pretty sure I watched every episode, but I’m awful at retaining any knowledge about them other than the names of the main characters, and I vaguely recall there was a Tom Selleck arc with Rachel and Monica arguing over condoms. Or was that some vivid dream I had?

This Walmart-exclusive, limited-time-only cereal features sweetened whole wheat and corn flakes with vanilla bean latte flavor. The box’s backside has a board game that involves helping Rachel, Ross, and Chandler get a couch up a few flights of stairs. I’m sure that’s from the show, but I don’t remember it.

All the pieces have a sugary coffee-flavored coating that gives them a sweetness and a protective barrier from getting soggy. These flakes can take a soak, but its crunch will not croak. But the flavor sticks to the flakes so well that it doesn’t run into the milk.

Sniffing it, I notice a slight coffee bitterness with an equal amount of sweetness, and its flavor is also not overwhelming. So, if you want a cereal with a HEAVY java taste, this is not it. But this cereal is how I like my coffee, sweetened and creamed. At times, there’s a nuttiness that might be coming from the underlying flakes, and at other times, my taste buds thought of Raisin Bran, thanks to the flavoring fading and the whole wheat flakes’ taste coming through. Like actual coffee, the cereal leaves an aftertaste that reminds you that you’ve consumed coffee long after you’ve finished. Even though I wish the flavors stood out a bit more, I enjoyed this cereal immensely.

Its flavor also got me thinking we could pretend to be baristas with this cereal by adding different kinds of milk — almond, oat, soy, cow, or whatever your heart desires or your digestive system tolerates.

Despite its flavor, coffee isn’t a listed ingredient, so I’m sure there’s no chance of getting a caffeinated jolt from this. While it lacks actual java, a serving has enough fiber to give my digestive system almost 20 percent of my daily recommended amount.

Fine flavor. Fiber. Friends. Who could ask for more from a cereal that makes your breath smell like coffee?

Smell?

Oh, Smelly Cat! I totally forgot about that.

DISCLOSURE: I received a free product sample from General Mills. Doing so did not influence my review.

Purchased Price: FREE
Size: 15.9 oz box
Rating: 7 out of 10
Nutrition Facts: (1 cup) 200 calories, 1.5 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 105 milligrams of sodium, 48 grams of carbohydrates, 5 grams of fiber, 17 grams of sugar (including 17 grams of added sugar), and 4 grams of protein.

REVIEW: General Mills Twinkles Cereal (2024)

Is General Mills taking this retro trend a bit too far? And when I mean “far,” I mean far back in time. Because here we have a cereal dug out deep from whatever catacomb discontinued products end up in — Twinkles Cereal, which should not be confused with this cereal.

This is so retro that I didn’t know it existed, and I ended up having to look it up like I was someone born after the year 2000 trying to find out who the heck MC Hammer is and why their parents are embarrassing them by shuffle dancing side-to-side to his music in public.

Twinkles Cereal is old, like black-and-white-television-old. The first result that popped up during my research was a commercial from the 1960s that touted the star-shaped toasted oats’ n corn cereal, which came in a box with a storybook attached. The story featured the adventures of Twinkles the Magic Elephant and his friends Fulton the Inventor, Sanford the Parrot, and Wilbur the Monkey. Sadly, this 2024 box did not come with a storybook. Instead, there’s a game board featuring Thomas the Octopus, Alfred the Alligator, Randolph the Bull, and Victor the Vulture.

While I’m disappointed I can’t read a Twinkles story to my son before bedtime, I’m surprisingly not disappointed with the taste of Twinkles, despite it being such a simple sweetened cereal. After tasting it for the first time, I was a bit shocked that it had been discontinued in 1973. They have a sugary shine, which is appropriate for star-shaped pieces. And that sweet coating does a good job of preventing everything from getting soggy quickly.

Twinkles is tasty, but its flavor reminds me of another cereal. For a while, I couldn’t put my tongue on it. I thought it was another General Mills product and mentally went through all the different tastes. But I finally realized what it was while snacking on some in my car at a beach park, looking out at the ocean, and pondering my life’s purpose — Cap’n Crunch. However, that similarity happens when eating it as a dry snack. With milk, the flavor changes to something less familiar and sweet but still good.

Twinkles Cereal surprised me, and as I ate it, I wondered if it would be even better if the cereal that features Twinkles the Magic Elephant was combined with Lucky Charms’ Magical Marshmallows. I believe it would be magnificent.

Twinkles is available for a limited time as a Walmart exclusive.

DISCLOSURE: I received a free product sample from General Mills. Doing so did not influence my review.

Purchased Price: FREE
Size: 15.8 oz box (Family Size)
Rating: 7 out of 10
Nutrition Facts: (1 1/4 cup) 160 calories, 2 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 35 grams of carbohydrates, 2 grams of fiber, 11 grams of sugar (including 11 grams of added sugar), and 2 grams of protein.

REVIEW: General Mills Kelce Mix Cereal

General Mills has teamed up with the Kelce brothers to offer the Kelce Mix Cereal, a combination of Reese’s Puffs, Cinnamon Toast Crunch, and Lucky Charms. Yes, it just combines three cereals that already exist, but how many of you have had all three in your house at the same time to combine them?

All three cereals are favorites of mine; I will not turn down a bowl of any of them. But if I had to rank them for funsies, I’d put Cinnamon Toast Crunch at the top, followed by Reese’s Puffs, and then Lucky Charms.

Now, with that said, I feel Lucky Charms slightly brings down the whole cereal in this mix. Not the magical marshmallows, though. Much like Jason Kelce was great at blocking opposing defenses, the oat pieces do a good job at blocking this cereal from being a truly great one. (Obligatory shoehorned Kelce football reference completed.)

As I ate through every bowl, there were these bursts of flavorful, sugary goodness when I got a spoonful of Cinnamon Toast Crunch, Reese’s Puffs, and Lucky Charms’ Magical Marshmallows. But with those spoonfuls that had too many oat pieces, I felt the magic of this combination wither. General Mills and the Kelce brothers should’ve added the Magical Marshmallows but left out the oat pieces. They somewhat dilute the intense flavors from the other two cereals and prevent the Kelce Mix from being a truly delicious combination. Look at the picture below. Doesn’t that seem like there are too many oat pieces? Travis Kelce should’ve picked out all of them, much like he picks footballs thrown by Patrick Mahomes out of the air. (Bonus shoehorned Kelce football reference.)

But, again, when those oat pieces are sparse in a spoonful, it makes me go a little cuckoo for Kelce Mix. (Sorry, Sonny. And sorry you were left out of this mix.) Cinnamon Toast Crunch’s cinnamon sugar and Reese’s Puffs’ chocolate go g-r-r-reat together (Sorry, Tony), and because the peanut butter flavor in the puffs isn’t overwhelming, it’s a nice complementing flavor. And the Magical Marshmallows add wonderful pops of sweetness that are like the icing on the cake. The milk at the bottom of the bowl was a tasty, but mild, combo of cinnamon, chocolate, and peanut butter.

Overall, the Kelce Mix Cereal is a winner, and it has convinced me that maybe I should have Reese’s Puffs, Cinnamon Toast Crunch, and Lucky Charms Magic Marshmallows in my kitchen at all times.

DISCLOSURE: I received a free product sample from General Mills. Doing so did not influence my review.

Purchased Price: FREE
Size: 11.5 oz box
Rating: 8 out of 10
Nutrition Facts: (1 cup w/o milk) 150 calories, 3 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 32 grams of carbohydrates, 3 grams of fiber, 11 grams of sugar (including 11 grams of added sugar), and 3 grams of protein.