REVIEW: Birthday Cake Loaded Cereal

Happy 6th Month Birthday, General Mills’ Loaded Cereal!

It seems like yesterday that the Loaded Cereal line with vanilla creme filling debuted with three flavors: Cocoa Puffs, Cinnamon Toast Crunch, and Trix. Usually brands celebrate birthdays after many years, like Oreo’s 100th, Pop-Tarts’ 50th, Starbucks Frappuccino’s 20th, Pebbles Cereal’s 50th, Cap’n Crunch’s 60th, and Slurpee’s 50th, But you do you, Loaded Cereal, because I’m not sure how long your line is going to be around. Will there even be a 5th birthday?

I ask because the Loaded Cereals have yet to impress me entirely. If you love sugary cereals, your sweet tooth will get its fill. The Cocoa Puffs and Trix varieties were good, while the Cinnamon Toast Crunch one was a slight disappointment. I like the crisp cereal pieces and vanilla creme’s sugary burst.

But the trouble with them comes with the addition of milk. It’s impressive how quickly they turn into milk sponges. I don’t even have time to put the milk back in the refrigerator before they end up halfway to Sogsville. And the cereal goes through stages of sogginess. First, the exterior gets a texture that I can best describe as sort of gritty and slimy. It’s definitely not crispy anymore. But wait a few more milky moments, and those pieces will arrive at Sogsville, but they came by boat, and that boat capsized. Any crispiness they had won’t be there. And that’s the case with this Birthday Cake Loaded Cereal.

On top of that, I’m not sure I taste the whole “birthday cake” vibe it’s trying to present here. I dunno. After trying so many birthday cake-flavored items over the years with similar flavor profiles, I have this expectation of what it should taste like. But I don’t notice it here. There’s a bit of a vanilla flavor, but that can be easily explained by the creme filling. Beyond that, there’s a slight strawberry taste, which might explain some of the pieces’ light red hue. But that berry flavor plus the vanilla doesn’t do enough to convince me that this cereal is supposed to taste like birthday cake.

With that said, Birthday Cake Loaded Cereal tastes fine if you want to start your morning with something sweet. If the short trip they take to get to Sogsville doesn’t bother you or you consume cereal like a competitive cereal eater, you’ll enjoy them more than I did.

DISCLOSURE: I received a free product sample from General Mills. Doing so did not influence my review.

Purchased Price: FREE
Size: 13 oz box
Purchased at: Received from General Mills
Rating: 5 out of 10
Nutrition Facts: (1 cup w/o milk) 180 calories, 5 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 32 grams of carbohydrates, 2 grams of fiber, 12 grams of sugar (including 12 grams of added sugar), and 2 grams of protein.

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