The Impulsive Buy

REVIEW: Reign Total Body Fuel by Monster Energy

Update 9/12/20: Added Lilikoi Lychee flavor.

In the world of performance energy drinks, there’s one leader — Bang. In the world of energy drinks, there is one leader — I don’t know who that is and I’m too lazy to look it up. If only there were drinks I could consume to give me some energy to do so.

It could be Red Bull. It could be Monster. Maybe Rockstar. Maybe Cocaine Energy Drink? But Monster is one of the heavy hitters in the energy drink universe.

So what are “performance energy drinks”? From what I can gather, they’re made for athletes to give them big boosts of energy that allow them to do things at a higher level. In order to do that, they have 300 milligrams of caffeine per can and contain supplements like coenzyme Q10 and branched-chain-amino acids.

While Bang is in the lead, Monster hopes to gain market share with its new Reign Total Body Fuel line. Yes, it’s not Monster Total Body Fuel, because who wants to use a well-recognized trademark over a name that sounds like a mobile game with lots of in-app purchases.

So Monster could have dipped its toes in the category, but it decided to make a splash by offering SIX flavors of Reign — Carnival Candy, Melon Mania, Lemon HDZ, Peach Fizz, Sour Apple, and Razzle Berry. They all have 300 milligrams of caffeine, 0 grams of sugar, 0 calories, no artificial colors (yes, they’re all clear), and no artificial flavors. In 2020, Lilikoi Lychee was added.

Lilikoi Lychee

(Added 9/12/20)

For those unfamiliar with lilikoi, perhaps you know it from its common name — passion fruit. For those unfamiliar with lychee, it’s quite possibly one of the most incredible fruits Mother Nature has given us. If you haven’t had it, you should definitely try it. Of course, my thoughts about the red flesh fruit might be hyperbole to some, but it’s one tasty fruit and a flavor that’s rarely seen in U.S. beverages, so I’m happy to see it in this.

The first sip has a sweet and robust lychee flavor that tastes like the perfect lychee. It’s divine. The lilikoi lingers somewhere in there, but all I care about is that lychee. Unfortunately, like some other Reign flavors, the next sip is less potent, but the lilikoi seems to be highlighted more. Again, if I give my taste buds a chance to reset themselves, the bold lychee flavor comes back.

Because of my love for lychee and how it dominates this flavor, I have to say that this is now my favorite Reign variety.

Rating: 9 out of 10
Nutrition Facts: (1 can) 10 calories, 0 grams of fat, 230 milligrams of sodium, 3 grams of carbohydrates, 0 grams of sugar, and 0 grams of protein.

Carnival Candy

When I took the first sip, I got a lot of cotton candy flavor, but that went away with the sips right after. Those had more of a general sweetness. There’s a little cotton candy in the aftertaste, but I want it whenever I’m drinking it because when it’s there, it’s quite lovely.

Now if you let your taste buds reset and not sip on it for a while, the cotton candy flavor will return briefly for that one sip and then go back to not tasting like the carnival treat. I have to say this was the one variety I was most looking forward to and it ended up being a little disappointing.

Rating: 6 out of 10
Nutrition Facts: (8 ounces) 0 calories, 0 grams of fat, 100 milligrams of sodium, 35 milligrams of potassium, 1 gram of carbohydrates, 0 grams of sugar, and 0 grams of protein.

Sour Apple

This flavor has the same issue that Carnival Candy has. The first sip tastes like sour apple, but subsequent sips lose most of the apple flavoring, leaving a sweet and tart taste. But, again, let your taste buds rest a little, and the full fruity and sourness comes back for one sip. The sour apple flavor is good, but I wish it’s around for every sip.

Rating: 6 out of 10
Nutrition Facts: (8 ounces) 0 calories, 0 grams of fat, 100 milligrams of sodium, 35 milligrams of potassium, 1 gram of carbohydrates, 0 grams of sugar, and 0 grams of protein.

Melon Mania

I was hoping this would be flavored like either a cantaloupe or honeydew melon because the world needs more of those, but the can’s color scheme makes it obvious it’s going to be watermelon. If you’re expecting it to taste similar to a Jolly Rancher hard candy, it’s not like that says my taste buds who are currently enjoying a watermelon Jolly Rancher because we just so happen to have some in our house. It’s better tasting than that. It’s like an enhanced version of watermelon flavoring.

Rating: 8 out of 10
Nutrition Facts: (8 ounces) 0 calories, 0 grams of fat, 100 milligrams of sodium, 35 milligrams of potassium, 1 gram of carbohydrates, 0 grams of sugar, and 0 grams of protein.

Lemon HDZ

Because I’m uncool, I wasn’t sure what HDZ was, but I asked our Twitter followers, and they came up with the obvious answer — Heads. (Full disclosure: I thought it was Hards.) I thought this one would be like a lemonade, but it’s not quite that because there isn’t a noticeable sourness to it. I want to say lemon meringue because there’s something else to the flavor that I can’t quite put my finger on. Despite not knowing what it exactly tastes like, I enjoyed it.

Rating: 7 out of 10
Nutrition Facts: (8 ounces) 0 calories, 0 grams of fat, 100 milligrams of sodium, 35 milligrams of potassium, 1 gram of carbohydrates, 0 grams of sugar, and 0 grams of protein.

Peach Fizz

If you enjoy peach-flavored gummies, then you’ll like this. It’s not overly flowery tasting like some peach products are. Its flavor reminded me of the Red Bull Peach Edition I had recently. Peach Fizz is my favorite of the bunch, but not by a lot over Melon Mania. (Update 9/12/20: It’s no longer my favorite. See Lilikoi Lychee.)

Rating: 8 out of 10
Nutrition Facts: (8 ounces) 0 calories, 0 grams of fat, 100 milligrams of sodium, 35 milligrams of potassium, 1 gram of carbohydrates, 0 grams of sugar, and 0 grams of protein.

Razzle Berry

This one tastes similar to other blue raspberry-flavored beverages I’ve had in that it’s fruity and slightly sour. It also reminds me of Carnival Candy, so some of the same natural flavors might’ve been used. Fortunately, unlike Carnival Candy, Razzle Berry’s flavor doesn’t fade with the second sip. As someone who enjoys Louie-Bloo Raspberry Otter Pops, it’s not surprising I liked the taste of this.

Rating: 7 out of 10
Nutrition Facts: (8 ounces) 0 calories, 0 grams of fat, 100 milligrams of sodium, 35 milligrams of potassium, 1 gram of carbohydrates, 0 grams of sugar, and 0 grams of protein.

Even with the issues I experienced with some of the flavors, I have to say these were surprisingly good for drinks with zero sugar and calories. As someone who has consumed a lot of beverages sweetened with sucralose and ace-K, I could tell they have no sugar, but the flavors do great at hiding that fact.

Some of you might be wondering how these help with performance. I did not test that because the most laborious physical activity I do is an exercise called finger push-downs, which is otherwise known as typing.

Purchased Price: $2.99 each
Size: 16 fl. oz. cans
Purchased at: Target

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