SPOTTED: Cheez-It Extra Big Crackers

Cheez It Extra Big Crackers

Extra Toasty. Extra Cheesy. Extra Big. I wonder what could come next. Extra thin? Extra salty? (Spotted by Robbie at H-E-B.)

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6 thoughts to “SPOTTED: Cheez-It Extra Big Crackers”

    1. “Extra” Big cheezits are no bigger than the “Big” cheezits they’ve been selling for several years.

  1. Extra Hot & Spicy might be next, followed by combinations of their Extra product line such as Extra Big Hot & Spicy.

  2. I saw a graphic showing a box of these, the expected size based on the box art, the size of a normal Cheez-It, and an actual Extra Big Cheez-It that’s probably not even 1/4” longer along either edge (so maybe 80% bigger by volume?). The implication was that they put a lot of effort into making a special “flavor” that you probably wouldn’t even notice was different if you were eating them out of a bowl, didn’t have any regular size samples to compare them to, and weren’t an avid consumer of Cheez-It products.

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