Cheez-It and I have been on bad terms lately.
Sunshine, the maker of Cheez-It, have apparently been getting bombarded with requests for an “extra toasty” flavor of their flagship cracker. Now look, I’m not saying Sunshine is lying about the claim, but I would have never considered “extra toasty” a “flavor.” Maybe I should have.
I realized as I was eating these Cheez-Its that I love toasty and burnt snacks. This notion never dawned on me until that very moment. I love extra dark pretzels. I like that one over-browned Saltine in the sleeve, burnt chocolate chip cookies, and that one extra crispy French fry at the bottom of the bag. I even order my pizza “well done” so the crust is burnt and crispy. The people who were requesting extra toasty Cheez-Its were definitely on to something, and Sunshine delivered.
Extra Toasty Cheez-Its are friggin’ delicious. These are one of the most satisfying salty snacks I’ve had in a long time. In my opinion, they’ve improved on the regular ones in just about every way possible. I’m not positive the difference will blow everyone away, but I don’t see any reason to ever go back to the regular variety. If Cheez-Its were a Hollywood movie, these would be the ever-so-popular dark, gritty reboot of the outdated original that didn’t quite hold up over the years. These extra toasty ones are just flat better. Get with the times.
Cheez-Its always did the cheddar flavor right. It doesn’t overpowering you with the artificial stuff that other brands go overboard with, and these keep that family tradition alive with 100% real cheese. That being said, the “cheez” flavor wasn’t even really the star of the show for me, it was the flakey crunch of the extra toasty cracker itself. Add the perfectly complementing salt element on each piece, and they really hit a home run here. There’s a perfect balance happening. After every bite I wanted to yell “Toastttty” like that random dude who used to pop his head into Mortal Kombat levels…too obscure?
The aftertaste is pleasant as well. The flavor doesn’t dilute at all after you swallow. In fact, that might be a problem to some because it’s addictive, and you’ll want to just keep shoveling more of these down for the crunch factor.
As much as I wanted to give these a perfect ten, there is a bit of a grease factor. These would fall somewhere between Goldfish and potato chips on the grease scale. I noticed the paper plate I was eating off of was almost translucent once I finished.
I guess I should also warn you that the salt was pretty excessive here. That was not even remotely a problem for me, but I could understand it being a turnoff for some.
So, basically, my one complaint about the Extra Toasty Cheez-Its is that I wanted to finish the box in one sitting, but couldn’t thanks to a bit of heartburn. But I probably could have powered through it if I wanted to, so that’s not even a strong complaint.
If I learned one thing from eating these, it’s that “toasty” should absolutely be the new trendy “flavor.” More brands need to embrace this. I want burnt Ritz. Burnt potato and tortilla chips. Burnt Goldfish. Take your recipe and add an addition 5-10 minutes of baking time, slap a new name on the box and you’ve got yourself a sale. I have become a food pyro.
My hat goes off to Cheez-It for changing the cracker game, and for making the decision to put the hyphen in their name after the “Z.” No matter how good these tasted, I would have never bought a snack called “Chee-Zit.”
(Nutrition Facts – 27 crackers – 150 calories, 70 calories from fat, 8 grams of fat, 2 grams of saturated fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 17 grams of carbohydrates, 1 gram of fiber, 0 grams of sugar, and 3 grams of protein.)
Item: Cheez-It Extra Toasty Crackers
Purchased Price: $2.50
Size: 12.4 oz. box
Purchased at: Stop & Shop
Rating: 9 out of 10
Pros: Toasty is the new Orange is the New Black. Perfect flavor harmony. Flakey crunch. Crazy addictive. Proper hyphen usage. Fan requests. Mortal Kombat’s “Toasty” guy.
Cons: Greasy. Might need a Tums handy. Food pyros. Cheese flavored Cap’n Crunch.