The Impulsive Buy

REVIEW: Magnum Mini Ruby Ice Cream Bars

Magnum Mini Ruby Ice Cream Bars

You could give the person you love a rose. Or give them something much better — a Magnum Mini Ruby Ice Cream Bar.

I mean, look at that bar below. It screams ROMANTIC. Although “romantic” shouldn’t be screamed, it should be said in a seductive tone, preferable with an accent, with double come hither finger pulls and maybe some lip-licking after saying it.

Also, you can’t eat a rose. Well, actually, the flower is edible, but eating roses off of their stems or the petals like a salad is not an appealing look. Go ahead and imagine it yourself. Close your eyes and visualize your significant other or your one celebrity hall pass chewing on rose petals. Not a good look and probably doesn’t taste good.

But these Magnum Mini Ruby Ice Cream Bars, made with ruby chocolate, taste a hundred times better than roses.

If you’re not familiar with the pink chocolate, it’s the first new chocolate in 80 years and is considered the fourth variety (along with milk, dark, and white). It made its debut a few years ago and has been featured with a smattering of products. Now I’m going to type verbatim what it says on the info card Magnum sent to me so that I can make this review look more substantial:

Ruby Cacao beans are found in Ecuador, Brazil and the Ivory Coast. They add a unique berry fruitiness, luscious smoothness, and striking pink color to our new, mini bar offering. Like grapes for fine wines, cocoa beans are influenced by the terroir in which they grow. Only under unique climate conditions, will cocoa trees produce Ruby cocoa beans.

Of course, these small bars aren’t just ruby chocolate; there’s also sweet cream ice cream that’s so white it’s blinding when under photo studio lights. It looks like Casper the Friendly Ghost squeezed himself into the pink shell, or a Casper mattress squeezed into its box. As for its flavor, it has a nondescript sweetness. It’s a little disappointing, but understandable because it needs to be a little plain to showcase the ruby cocoa. But I wouldn’t want to eat a pint of it unless I have some sweet toppings and sunglasses.

The pink coating has a slight tanginess with an equally light berry flavor. I’m tickled pink about the color (sorry), and I find its flavor to be pleasing and I’d eat fun-sized versions of the chocolate. Still, at the same time, I’m not super impressed with the way it tastes because for something that’s promoted as the “fourth chocolate,” it sure tastes a lot like the third chocolate (white) with a berry finish.

Overall, Magnum Mini Ruby Ice Cream Bars are a nice sweet treat that’s tastier than roses. Eat a few yourself, and then gift one to your lover, Billie Jean, or someone who has never experienced ruby chocolate.

DISCLOSURE: I received a free sample of the product (Thanks Magnum!). Doing so did not influence my review in any way.

Purchased Price: FREE
Size: 6 bars
Purchased at: Received from Magnum
Rating: 6 out of 10
Nutrition Facts: (1 bar) 130 calories, 8 grams of fat, 5 grams of saturated fat, 15 milligrams of cholesterol, 20 milligrams of sodium, 12 grams of carbohydrates, 0 grams of fiber, 10 grams of sugar, and 2 grams of protein.

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