What is Dunkin’s “The Charli”
What? You don’t know TikTok superstar Charli D’Amelio’s favorite Dunkin’ order?
Pff, I scoff at you. Everyone knows it’s a medium cold brew with whole milk and three pumps of caramel!
How is it?
How is it, or WHY is it?
I have to admit, I didn’t get “The Charli,” literally or figuratively. I technically cheated and got a small, which I nicknamed, “The Chaz.” (A large is obviously “The Charles.”)
I mean, it’s a cold brew with milk and a lot of sugary caramel syrup. I think smalls only get two pumps, but even that was a bit too sweet for my blood. I don’t get flavors in cold brew because it masks the cold brew flavor and makes it taste like a regular iced coffee. It’s a subtle difference, but I notice it. Whole milk is not my #1 dairy choice, but it was fine.
Now to get to the why…hmm, how do I write about this weird collaboration without sounding like an angry geezer?
Anything else you need to know?
“Charli Cold Brew” sounds like the name of the guy who gets the mafia coffee, or the worst mixtape rapper of all time. Notice how I said “mixtape rapper” instead of “Soundcloud rapper.” That should give you an indication that I probably shouldn’t speak about a 16-year-old girl who dances for 15 seconds on an app I’ve never used, the eponymous Charli D’Amelio.
She’s a massive internet star, but I’m just going on Dunkin’s word – there was zero chance I was Googling a teenager dancing.
Look, I’m sure Dunkin’s partnering with Charli has brought them a ton of business from kids who probably shouldn’t be drinking cold brew, but I just don’t understand how absolutely lazy this campaign is. There’s more to the partnership, though. You can win a “virtual hangout with Charli,” but even that strikes me as half-baked.
“It’s her favorite drink, gramps!” Fair, but this is just a regular menu item. Why not fib a little and release something new and exciting? It’s like that ridiculous Travis Scott meal at McDonald’s. People inexplicably flocked there to get Sprite and some BBQ sauce on a Quarter Pounder. They couldn’t at least add a special pickle to the burger or something?!
I don’t like this new trend of brand/celebrity collaborations that aren’t bringing anything new to the table. What’s the point? Why are famous chains doing the “name a deli sandwich after a customer” thing?
Side note: when I realized my local deli didn’t have a “Vin,” I asked, “What am I chopped liver?!” Now they serve a chopped liver sandwich called the “Vin.” (2 out of 10.)
But seriously, am I wrong to be ticked off at the marketing, or am I reading the situation wrong?
Conclusion:
“You’re talking about them, Old Timer?! It’s obviously working!”
I know, I just find it so lazy! I can’t shake that feeling, which is probably a Charli dance video title.
As far as I know, Dunkin’ has never collaborated with a celebrity like this. They decided to break the (way too much) ice with a kid from a niche app by promoting a regular variety of cold brew coffee? Who are the ad wizards who came up with this one?! (I’m showing my age.)
Ya know what? I’m already too deep into “get off my lawn” territory here. I’ll shut up. You want a Charli, go get a Charli. Tell ’em Cactus Jack sent ya.
Purchased Price: $2.99
Size: Small
Purchased at: Dunkin
Rating: 7 out of 10
Nutrition Facts: Not available on the website.