REVIEW: Kellogg’s Special Edition Krave Chocolate Chip Cookie Dough Cereal

What is Kellogg’s Krave Chocolate Chip Cookie Dough Cereal?

Well, it’s NOT Krave cereal stuffed full of cookie dough so, sigh that breath of disappointment now. You probably should have been able to figure that out from looking at the box, though, so I’m not going to let you mope about it for very long. This new special edition Krave cereal has a cookie dough flavored outside and the signature chocolate inside that Krave enthusiasts, uh, crave.

How is it?

For a cereal to attempt to be cookie dough in a world where there are literally cereals made of tiny little cookies is pretty brave, Krave. The sugar saturated air that escapes when you open the box is familiar, expected, and isn’t unlike cookie dough aroma. The little cereal pieces themselves have tiny chocolate freckles on the outside sugar coating, which is unique to this flavor and appreciated by this reviewer for the appetite appeal when trying to convince me that this tastes like cookie dough.

Trying the cereal plain, the crunchy pieces are definitely chocolatey, and the sweet sugar coating adds a different flavor, but it’s not overwhelmingly cookie dough-like. The biggest challenge is that the taste of cookie dough goes hand in hand with the texture of cookie dough. These cereal pieces are yummy, but I’m not getting very much of the raw flour, raw vanilla, gooey butter flavors of cookie dough.

How is it with milk, though?

It’s a pretty remarkably different experience when you eat this with milk. The cereal buoys take on milk like a sponge, and the texture shift makes each bite so much closer to the texture of cookie dough. The flavor is still not spot on, but there are hints of eggy doughy notes that come through. Like most Krave cereals, it’s sort of a race to eat it before the whole bowl turns to one amalgam of soft, but who isn’t up for a speed challenge in the morning, right?

Anything else you need to know?

Upon reviewing a cross-section, I’m sure it’s no shock that the chocolate insides definitely don’t “ooze” out of the cereal the way the image on the box depicts. Maybe if you microwaved it? Don’t do that.

Conclusion:

All in all, I’m more convinced than ever that the taste profile of cookie dough is elusive and complex. This special edition Krave is grasping at straws trying to hit that flavor if you eat it dry. But try it with milk and I think most people will think to themselves, “Yeah, okay, sure,” while merrily gobbling down these sugar nuggets.

Purchased Price: $3.79
Size: 16.7 oz box
Purchased at: Walmart
Rating: 5 out of 10 (dry), 7 out of 10 (with milk)
Nutrition Facts: (1 cup dry) 170 Calories, 4 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 135 milligrams of sodium, 32 grams of carbohydrates, 2 grams of fiber, 16 grams of sugar (includes 15 grams of added sugar), and 2 grams of protein.