The Impulsive Buy

REVIEW: Post Birthday Cake Pebbles Cereal

Post Birthday Cake Pebbles Box

What is Post Birthday Cake Pebbles?

Post Consumer Brands has released Birthday Cake Pebbles, a new version of the Flintstones’ favorite breakfast cereal in honor of its 50(million?)th birthday. Fruity and Cocoa Pebbles have stood the test of time, but will these live up to the legacy?

How is it?

I pour the multi-colored flakes into my stoneware bowl and add a splash of whole milk. I’ve had many birthday-flavored snacks over the years, but I’m still not any closer to knowing what birthdays actually taste like.

Some are bright and lemony, some are a buttery vanilla, and others just have confetti sprinkles thrown on them. Classic Pebbles have a vivid fruity flavor, whereas this Birthday variant is more subdued. I’m reminded of the toasted flavor of Rice Krispies, though these are much sweeter and have that ineffable essence of birthday.

With that said, they’re so easy to eat! The “Bliss Point” (look it up) of this cereal was perfectly calculated by food scientists because I couldn’t stop shoveling them into my mouth. My carefully measured suggested serving-sized 39-gram bowl was gone in about 30 seconds, and my second free pour serving didn’t last much longer.

One drawback of all the Pebbles family of cereals is that they get soggy almost immediately upon contact with milk, though these didn’t last long enough for that to be a problem.

Anything else you need to know?

I was one of those weird kids who liked “grown up” cereals, so I was more likely to have Basic 4 in my bowl than Fruity Pebbles. This has only gotten worse as I’ve grown older; I mostly eat Original Fiber One these days. And I like it. At this rate, I expect I’ll be eating literal pebbles during my old age for the mineral content.

Conclusion:

I normally don’t like super sweet sugar bomb cereals, so the slightly muted birthday cake flavor, while still being plenty sweet for kids, was perfect for my bran-eating self.

Purchased Price: $2.89
Size: 10 oz box
Purchased at: Woodman’s Market
Rating: 9 out of 10
Nutrition Facts: 150 calories, 1 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 34 grams of carbohydrates, 0 grams of fiber, 15 grams of sugar including 15 grams of added sugars, and 2 gram of protein.

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