The Impulsive Buy

REVIEW: Rockstar Unplugged Energy Drink

Rockstar Unplugged Cans

Rockstar Unplugged?

Folks, the only Rockstar Unplugged I care about is Kurt Cobain circa 1993.

Oh, Me. That was Dumb. All Apologies.

And let’s just throw one more track from Nirvana’s classic MTV Unplugged setlist right here – Come as You Are… to this review of Rockstar’s new hemp seed-infused energy drinks!

Heh? No? Alright, alright, I’ll just review the drinks now.

Rockstar Unplugged is a new line of beverages that combine hemp seed oil, B vitamins, spearmint, and lemon balm for a “fruit-forward energy boost that helps maintain an easy-going, free-flowing and soul-fueling attitude for any mood or occasion.” Whew.

That contradicts what I expect from an energy drink, but whatever Bruh, I dig the vibe.

I tracked down two of the three flavors – Blueberry and Passion Fruit. Rockstar also released a Raspberry Cucumber variety, but no one told any store within a 20-mile radius of me.

Passion Fruit is a fruit I’ve never eaten, but a flavor I enjoy from various other drinks and candy.

For something called “Unplugged,” the yellow color is ELECTRIC. Unfortunately, the carbonation was weak, so the drink itself never lived up to the color’s vibrancy. It didn’t have that POP I was hoping for.

Taste-wise, it was just generic “tropical fruit,” and a bit too sweet. The flavor reminded me of those little hard guava candies you get after sushi dinners, if you know what I mean.

Blueberry looked and smelled incredible. I thought I was about to drink some Great Blue-dini Kool-Aid, which made me ponder – is blueberry a unique energy drink flavor? Normally when I see a blue energy drink, I expect some uber-masculine name like “Razzmatazz Haymaker” or “Electric Bluedriver,” but here we just get little old blueberry, and it succeeds.

It wasn’t too sweet, leaning more towards a slightly underripe blueberry flavor, but in no way bitter or sour. Not sure why, but the carbonation was also stronger. It “popped,” with a sharp taste that finished with a mellow, satisfying sweetness.

With that said, they both left a light coating in my mouth that I guess I’ll chalk up to the “herbal blend” and hemp seed oil? It wasn’t gross by any means, but was mildly off-putting.

In the end, they’re mid-tier energy drinks, but I’m glad Rockstar tried something new because I feel like they’re getting swallowed up by Red Bull, Monster, and Bang – which seems to have conquered about 75% of every convenience store I go to these days. (When did Bang explode on the scene?)

I drank both in the afternoon and never felt jittery at all. They kept me pretty alert for the rest of the day, so if that’s what adding hemp does to an energy drink, Rockstar Unplugged might be onto something big here. It was borderline Nirvana.

That’s what we call a “really bad callback.”

Overall, I like this concept, but I don’t think Red Bull is in any danger of losing my business. I’ll probably get the blueberry Unplugged a few times this summer, and I hope to find Raspberry Cucumber someday.

Purchased Price: $1.69 each
Size: 12 fl oz cans
Purchased at: Target
Rating: 7 out of 10 (Blueberry), 5 out of 10 (Passion Fruit)
Nutrition Facts: (1 can) 0 calories, 0 grams of fat, 50 milligrams of sodium, 0 grams of total carbohydrates, 0 grams of sugars, 0 grams of protein, 1.53 milligrams of Vitamin B, and 80 milligrams of caffeine.

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