REVIEW: Cheerios Veggie Blends Cereal

As we enter a new year, Cheerios wants to be part of our resolutions with a new line of vegetable-forward cereals called Veggie Blends. Because the brand knows us better than we know ourselves, they’ve chosen to hide the vegetables in our breakfasts.

Cheerios Veggie Blends come in two varieties: Blueberry Banana and Apple Strawberry. Each is made with 1/4 cup of fruit and vegetables per serving. The ingredients include fruit purees as well as spinach, carrot, and sweet potato powders. (The asterisk next to this claim on the front of the box leads to a statement indicating that these ingredients are not intended to replace fruit or vegetables in the diet. In other words, don’t throw away that bag of spinach in the back of your refrigerator just yet.)

The sweetened oat and corn hoops are thinner and flatter than original Cheerios, but they have the same crispy crunch, along with the bonus of natural colors to brighten up your cereal bowl.

The Blueberry Banana variety consists of dark purple and light green hoops. The blueberry flavor is deliciously strong in both taste and smell, conjuring associations of summer blueberry fields and, come winter, startlingly expensive grocery store produce departments. That flavor is concentrated in the purple hoops, which overwhelm the light, natural banana flavor of the green hoops.

When eaten with milk, the cereal maintains its texture really well. However, the blueberry flavor deteriorates, leaving an earthy flavor amidst a bit of sweetness. Never would I mistake this cereal for Carrot-Os in milk, but I liked it much better dry.

I had the reverse experience with the Apple Strawberry variety. When dry, the orange, yellow-green, and purple hoops do not carry much apple or strawberry flavor. They just taste generically fruity. Think of them as the less sweet, less artificial-tasting, but still delicious cousin of Froot Loops. In milk, the fruity flavor becomes more vibrant, but now with an identifiable strawberry element.

When mixed together, the best of both cereals merge to form a confetti of fruity flavor. Highly recommend.

I like Cheerios Veggie Blends better than most flavored Cheerios varieties I’ve had in the past. The Veggie Blends’ flavors — while imprecise — are comparatively stronger without excessive sweetness. In terms of nutrition, the labels of the Veggie Blends and Original Cheerios are very similar. I didn’t detect a great difference in vitamin and mineral content that I might have expected from the Veggie Blends’ hidden fruits and vegetables. However, these added ingredients enhance the cereal’s color and flavor for a more appealing snack or breakfast option.

Both varieties are worth trying, but seriously, don’t forget about that bag of spinach. I know you bought it with good intentions, but it is going to be slimy by tomorrow.

Purchased Price: $4.93 each
Purchased at: Walmart
Size: 18 oz (510 g) Family Size box
Rating: 8 out of 10 (Blueberry Banana), 7 out of 10 (Apple Strawberry)
Nutrition Facts: (per 1 1/4 cup) Blueberry Banana – 150 calories, 2 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 33 grams of carbohydrates, 2 grams of fiber, 8 grams of sugar, and 3 grams of protein. Apple Strawberry – 150 calories, 2 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 33 grams of carbohydrates, 2 grams of fiber, 8 grams of sugar, and 3 grams of protein.

2 thoughts to “REVIEW: Cheerios Veggie Blends Cereal”

  1. I bought both of these and really enjoyed them as well. I can taste a hint of vegetables, but it isn’t off-putting at all. I like the light taste of fruit along with Cheerios.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.