Next time Oreo suffers from a creative slump, they would be wise to remember Post Malone’s phone number.
Leave it to an inventive, genre-mixing rapper-singer to inspire an Oreo that offers multiple flavors plus a visual appeal to pique the interest of a wide audience. The limited edition cookie features a swirled crème—the first in Oreo’s history—in shortbread and salted caramel flavors, sandwiched between one Golden Oreo and one traditional chocolate wafer.
The swirled crème is a hit. The shortbread flavor is buttery and sweet, while the caramel component is rich without being sickly. Salt is incorporated within the caramel crème, which enhances the flavors while downplaying the crème’s overall sweetness, and provides a little texture. In each cookie, a couple of salt crystals stand out with a subtle, sprinkle-like crunch that feels like a fun, thoughtful flourish.
Both crème flavors pair beautifully with the Oreo wafers. It is fun to try all possible combinations of crème against cookie, but ultimately each one is delicious. The choice to include both Golden and chocolate cookies invites the interactive experience of mixing and matching to your preference. As one bite, the cookie is an excellent mixture of everything—butter, chocolate, sweetness, and salt—but I really like savoring the components separately.
Visually, two kinds of cookies plus a crème swirl makes a stunning product, but that’s not all. Each chocolate cookie is embossed with one of nine possible designs. Post Malone fans will recognize nods to artistry, including a sunflower for his 2018 single. Another perk: a QR code on the packaging leads you to a music-themed personality quiz that determines your custom-flavored crème swirl. (Mine? Maple apple. Oreo, once you run out of music stars to collaborate with, I am available.)
While brand collaborations can range from obvious to desperate, Oreo and Post Malone have created something special that represents both the celebrity’s artistic and taste preferences while fostering the brand’s creativity. Post Malone Taste Twist Oreos put a unique and engaging twist on the terrible urge to eat an entire row of sandwich cookies. The swirly crème is a standout for the brand, and the Golden-chocolate cookie duo is perfect for Oreo fans who—like Posty himself—do not limit themselves to one genre of flavor.
Purchased Price: $4.99
Size: 10.68 oz package
Purchased at: Target
Rating: 10 out of 10
Nutrition Facts: (2 cookies) 140 calories, 7 grams of fat, 2.5 grams of saturated fat, 0 gram of trans fat, 0 milligrams of cholesterol, 95 milligrams of sodium, 20 grams of carbohydrates, 0 grams of fiber, 12 grams of sugar, and less than 1 gram of protein.
Leave a Reply