When it comes to cereal mascots – Wendell the jolly baker and, more recently, the Crazy Squares – would not top your list of notable entries. But Cinnamon Toast Crunch has managed to cement themselves as the third best-selling cereal in the United States behind the Goliaths of BuzzBee’s Honey Nut Cheerios and Tony the Tiger’s Frosted Flakes. Even in his retirement, I can envision Wendell sitting in his rocking chair smiling about his dominance over Lucky the Leprechaun and Toucan Sam.
The Pillsbury Cinnamon Toast Crunch Cookie Dough comes in a tray of twelve pre-portioned sugar cookies with dark brown clumps of cinnamon pieces mixed throughout. They spread out thin when baking and achieve an even golden brown along the edges. The cinnamon looks faintly like the cereal pieces hiding just underneath the cookie’s surface but provides no actual texture.
While the cookies fill the house with a lovely cinnamon aroma, the actual flavor is slightly underwhelming. When still warm, the soft gooey consistency with a gentle crisp around the edges is very satisfying. As they cool, the texture is less pleasant, even in comparison to other cookies, but you can then pick up on more caramelized notes that do become slightly reminiscent of the actual Cinnamon Toast Crunch cereal. The balance of sweetness seems just right, but overall the cookies are lacking a pronounced cinnamon flavor. When tried raw, the cookie dough offers a stronger amount of spice and would make a good pairing with vanilla ice cream.
The Cinnamon Toast Crunch Cinnamon Rolls come with eight rolls and icing ready to pop out of their tube. The dough has a slightly darker beige hue than the standard cinnamon roll and hard bits I was hoping was Cinnamon Toast Crunch cereal mixed in. My hopes of a little crunch in the rolls did not come to fruition as they melted into little pockets of cinnamon during baking. Besides these little boosts of cinnamon throughout the dough, the rolls themselves are near identical to the standard offering.
It is the cinnamon-infused icing that really drives home the spice in these rolls and makes them somewhat worthy of having cinnamon appear twice in their name. This offers a small upgrade over the vanilla icing that enhances the warm flavor without making the rolls overly sweet.
While they pack a better cinnamon punch than the cookies, the rolls are also lacking any semblance of a crunch to drive home the Cinnamon Toast Crunch brand. Wendell might need to come out of retirement and show the bakers at Pillsbury a thing or two.
Purchased Price: $3.99 (Cookie Dough), $3.59 (Cinnamon Rolls)
Size: 14 oz. (Cookie Dough), 12.4 oz. (Cinnamon Rolls)
Purchased at: Lucky
Rating: 5 out of 10 (Cookie Dough), 6 out of 10 (Cinnamon Roll)
Nutrition Facts: Cookie Dough – 150 calories, 8 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 0 grams of fiber, 19 grams of carbohydrates, 11 grams of sugar, and less than 1 gram of protein. Cinnamon Rolls 150 calories, 4.5 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 350 milligrams of sodium, 24 grams of carbohydrates, 0 grams of fiber, 10 grams of sugar, and 2 grams of protein.