ANNOUNCEMENT: New Impulsive Buy Reviewer Dan

As I looked myself in the mirror this morning, I threw on my best Eastwood impression and gruffly asked myself:

“Do ya feel impulsive? Well, do ya, punk?”

Having done so, I felt confident enough to introduce myself here to you all. So hello, fellow Oreo orators, Yoo-hoo gurus, and savants of all things savory; I’m Dan! And despite the reference above, please don’t call me “Dirty Dan.” It’s hard enough to make friends when all I talk about is fruit snacks, waffle tacos, and the like. Instead, feel free to do what others do and go with just Dan, Dan the Man (though I wonder if they really think I’m the man, or if they just say it because it rhymes) or my personal favorite: Raisin Dan Crunch.

As a sprightly university student, I study advertising with hopes of some day working in—you guessed it—the dynamic and creative field of food advertising. Where is my base of operations, you ask? Right in the good ol’ mitten-shaped, Great Lake-loving, Canada-hugging state of Michigan, of course! Here, regional favorites like Vernors and Faygo “pop” (soda is a foreign word to me), as well as Better Made and ketchup chips have fostered a lifelong love in me for offbeat junk foods.

Yes, while other kids bragged of sports and party conquests, I was the one shouting, “Hey guys! Have you seen this green ketchup?” And for better or worse, this passion has stuck with me.

If I could be said to have a “specialty,” it would have to be breakfast cereals. With a signed letter from Cap’n Crunch on my wall and a mail ordered box of South Korean Oreo O’s at my side, every part of my day is “part of this complete breakfast.”

And it is this very love of cereal, chips, cookies, and more that I hope to share with you all here. So I’d like to raise a toast, or at least some French Toast Crunch, through thick and thin…and through ruffled, waffle-cut and kettle-cooked, let’s all snack together!