REVIEW: Limited Edition Lay’s Wavy Milk Chocolate Covered Potato Chips with Almond Bits

Limited Edition Lay's Wavy Milk Chocolate Covered Potato Chips with Almond Bits

Are chocolate covered potato chips a snack or dessert? This is a serious life question. Dessert has my vote, although you could certainly make the case for either.

For me, the automatic draw to the Lay’s Wavy Milk Chocolate Covered Potato Chips with Almond Bits was the fact it was covered in chocolate. Sadly, though, that’s the peak of the excitement.

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There were three major bummers when I opened the bag.

  1. These Lay’s lived up to the classic chip/pretzel stereotype where the bag looks full but in reality it’s not. This one was about 1/4 of the bag full and the rest was good old zero calorie air. Strike One.
  2. The chocolate didn’t even cover the entire potato chip, unless the chip was on the smaller side. Strike Two.
  3. Where were all the almond bits? They might as well have been non-existent, both on the chip and in taste. But we’ll get to taste in a minute. Strike Three.

And to throw in a fourth: The serving size on these puppies is super small. Five chips? I definitely could polish off the whole bag.

I still wanted to give them a fair chance despite the aforementioned bummers. The best part about these chips is the chocolate. It’s pretty darn good. The chocolate covering the chips is pretty thick. But there’s such an overwhelming taste of chocolate that I had a hard time even tasting the chip. The chips were not crunchy, and I didn’t get a hint of salt until the fifth chip in. And the fact that they are wavy Lays doesn’t even matter – you couldn’t even tell thanks to the chocolate.

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Remember those almond bits? Yeah, I don’t either. I couldn’t get a distinct taste from even the few that I did see. Basically, if I wanted the same experience, I’d just have a Hershey’s chocolate bar.

I wanted to love these. I really did. While I did love the chocolate, I can’t help but feel that chip and chocolate’s marriage just isn’t working out and I’m not sure who should get the almond bits in the divorce.

(Nutrition Facts – 1 oz (about 5 chips) – 160 calories, 80 calories from fat, 9 grams of fat, 4.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 45 milligrams of sodium, 17 grams of carbohydrates, less than 1 gram of fiber, 12 grams of sugar, and 2 grams of protein..)

Purchased Price: $3.99
Size: 4 3/4 oz. bag
Purchased at: Target
Rating: 4 out of 10
Pros: Chocolate. Enough said.
Cons: Lack of almond bits, lack of chip prominence, lack of crunch. Not enough chips in the bag to make the $3.99 price tag worth it.

ANNOUNCEMENT: New Impulsive Buy Reviewer Heather

Hi Impulsive Buy readers! So excited to be in this flavor-filled corner of the internet with you.

A little bit about me, before we get into my obsession with peanut butter: I’m Heather, a former magazine journalist turned marketer who calls the Midwest my home. I was the first girl at the lunch table in grade school to have Go-Gurt, so major props to my mother for packing my lunch with all the “cool” things.

I’m a sucker for anything seasonal-flavored (pumpkin is my favorite), and peanut butter is literally my favorite food. I usually have several different varieties open at one time in my pantry, and no trip to the store is complete without a scan down that aisle. A couple years ago for my birthday, one of my best friends gave me a bag of six peanut/almond/sunflower butters I’d never tried before. She asked for mini reviews of all of them. Hands down, the best birthday present I’ve ever received. I still rave about it. We also seriously considered starting a band called “Nut Butters and Jam,” but that’s a story for another time.

I’ve missed the ability in my marketing career to be super fun with my writing, so I’m pumped to help you navigate the world of limited edition products, snack food and more with a little bit of fun and wordsmithing.

May your shelves and bellies be full of deliciousness and your mind dreaming about the latest flavor from Ben & Jerry’s. Bon Appetit!