When I first saw these new Chips Ahoy Soft Chunky Original Cookies, I experienced junk food deja vu.

It turns out, even though the word “New” is printed on the packaging of these cookies, they aren’t really new and they don’t taste new.

I’ll explain.

While doing some research on these cookies, I happened to come across a 2005 review about Chips Ahoy Soft BAKED Chunky Cookies written by some guy named Marvo from a website called The Impulsive Buy. In that review, he said those tasted exactly like regular Chips Ahoy. And that’s also the case here, so it’s not something new in terms of flavor.

Although the cookie has more of an emphasis on the semisweet chocolate chips and chunks. With every bite, your taste buds will get slapped with chocolatey flavor. It’s almost to the point where your mouth might think it’s eating a candy bar.

As for the cookie part of the cookie, it’s not as soft as regular Chewy Chips Ahoy. But these could also easily be called Chunky Chewy Chips Ahoy or given its predecessor’s name, Chips Ahoy Soft Baked Chunky Cookies.

Whether or not you’ll enjoy these soft cookies really comes down to what you think of Chips Ahoy in general. If you dislike the flavor of any of them, then you’ll obviously dislike these since they don’t taste very different. But if you’re fine with the cookie that has an exclamation point in its name, then stuff your face with them!

Actually, don’t stuff your face with them! Because according to the nutrition facts the serving size is ONE COOKIE. So if you crowd your maw with them, you’ll easily be eating four or five servings.

As someone who likes Chips Ahoy cookies, I think their flavor is fine, but the idea of these cookies are a bit of a letdown. Again, they’re not a new idea. Nabisco has done it before. I think to go from the creative, and yummy, Hot Cocoa Chips Ahoy and then down to this rehashed product, makes me disappointed in the Nabisco ingenuity engine.

(Nutrition Facts – 1 cookie – 90 calories, 30 calories from fat, 3.5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 50 milligrams of sodium, 30 milligrams of potassium, 14 grams of carbohydrates, less than 1 gram of fiber, 7 grams of sugar, and less than 1 gram of protein.)

Purchased Price: $2.98
Size: 10.5 oz.
Purchased at: Walmart
Rating: 6 out of 10
Pros: Tastes like Chips Ahoy with more chocolatey flavor. Lots of semisweet chocolate chips and chunks. Hot Cocoa Chips Ahoy. I’ve reviewed a lot of stuff.
Cons: Not really a new product. Tastes like all other Chips Ahoy. Serving size is ONE COOKIE. Who eats just ONE COOKIE? I wish I bought the peanut butter version.