REDESIGN TIME: Sugar Cookie Pop-Tarts

Sugar Cookie Pop Tarts  2019 Design

Sugar Cookie Pop-Tarts’ box got a redesign this year, and it’s the best design. Well, I’m a sucker for ugly sweater packaging, which is the reason why I still have these Pringles cans from 2016, so there’s a lot of bias in my opinion. Also, how can one NOT like the fact that a deer is wearing a sweater that says “Dear” on the pastry’s frosting. That is adearable.

If you look at previous box designs, you might agree with me that the 2019 version is the best. Here’s last year’s box:

Limited Edition Sugar Cookie Pop Tarts 2018

And here’s the design that Sugar Cookie Pop-Tarts used for many years, starting in 2011 (click here for our review, if you’re interested). This photo was taken in 2014:

LImited Edition Sugar Cookie Pop Tarts 2014

The original box is kid cute. The 2018 version looks like I’m hanging out in a wampa cave on Hoth. And the 2019 version looks like something I would not be ashamed to put into my cart. Which is your favorite box design?

(2019 image via Amanda Y. 2018 image via, to be honest, I’m not sure who sent it in. It could be Robbie or Amanda Y. I forgot to put that down when I archived the photo. 2014 image via Lindsay.)

REDESIGN TIME: Heinz Regional BBQ Sauces

Redesign Time takes a look at packaging design changes.

Heinz Hawaii Style BBQ Sauce  2019 Redesign
Heinz Hawaii Style BBQ Sauce (2019 Redesign) Photo via Leonard G.
Heinz Hawaii Style BBQ Sauce  2017 Design
Heinz Hawaii Style BBQ Sauce (2017 Design) Photo via Robbie.

Being from this rock in the middle of the Pacific Ocean, I had to start with the Hawaii Style BBQ Sauce. It wasn’t part of Heinz’s regional BBQ sauce lineup when it debuted in 2016. It showed up a year later. While the original design featured a pineapple in the background, the 2019 design has a less edible hibiscus flower. Yes, thanks to Starbucks and Trader Joe’s, we can consume hibiscus, but if I were to pick a hibiscus and a pineapple from their respective plants, I’m sure most of you would choose the pineapple.

Heinz Memphis Style BBQ Sauce  2019 Redesign
Heinz Memphis Style BBQ Sauce (2019 Redesign) Photo via Leonard G.
Heinz Memphis Style BBQ Sauce  2016 Design
Heinz Memphis Style BBQ Sauce (2016 Design) Photo via Stephen B.

Memphis is the Home of the Blues and the Birthplace of Rock and Roll, which explains the old school stage microphone in the 2019 design. With the 2016 design, some of the text is done in a neon sign style. Back when I first saw this bottle, I didn’t understand why the neon sign font was used. And I didn’t look it up because I’m lazy. This time around I did some research (i.e. Googled it) and learned about Beale Street.

Heinz Kansas City Style BBQ Sauce  2019 Redesign
Heinz Kansas City Style BBQ Sauce (2019 Design) Photo via Leonard G.
Heinz Kansas City Style BBQ Sauce  2017 Design
Heinz Kansas City Style BBQ Sauce (2017 Design) Photo via Josh G.

So what’s the deal with the 2019 Heinz Kansas City Style BBQ Sauce bottle having a baseball theme? I know Kansas City has the Royals, its Major League Baseball team, but is there a notable baseball history there. Apparently, there somewhat is, but is that enough to justify having a baseball and bat? Also, what’s the deal with the 2017 design? It’s a brick wall.

Heinz Carolina Mustard Style BBQ Sauce  2019 Redesign
Heinz Carolina Mustard Style BBQ Sauce (2019 Redesign) Photo via Leonard G.
Heinz Carolina Mustard Style BBQ Sauce  2017 Design
Heinz Carolina Mustard Style BBQ Sauce (2017 Design) Photo via Josh G.

When I first saw the new designs, the first thing that popped into my head was postcards, especially the Carolina one. All the artwork would look good as postcards with the addition of a “Greetings From…” on them. Now that I think about it, with the previous designs, the fonts signified the region the sauces represent. There’s the neon sign lettering for Memphis, the Kansas City in script similar to what’s on the Kansas City Royals uniforms, the fancy old timey western font for Carolina, and a sans serif font for Hawaii that I don’t know why it is the way it is.

Heinz Original BBQ Sauce  2019 Redesign
Heinz Original BBQ Sauce (2019 Redesign) Photo via Leonard G.
Heinz Carolina Vinegar BBQ Sauce
Heinz Carolina Vinegar BBQ Sauce (2019 Redesign) Photo via Leonard G.

I like the uniform look of the new designs. I wonder if there’s new artwork for the other regional Heinz BBQ Sauces, like Texas and Kentucky Bourbon.

What do you think of the new designs?

REDESIGN TIME: Nestle Toll House Pumpkin Spice Cookie Dough

Nestle Toll House Seasonal Batch Pumpkin Spice Cookie Dough 18DJGiant

Redesign Time takes a look at packaging design changes.

Nestle’s Toll House Pumpkin Spice Cookie Dough still features pumpkin cookie dough with Libby’s 100% Pure Pumpkin, premier white morsels, and spices. But its packaging got a dramatic redesign this year. With a bunch of images and graphics sprawled all over the front, the old one looks like a yard covered with autumn leaves. This new one is clean, like a lawn that has just had the autumn leaves raked away.

Also, it appears Nestle Toll House is doing away with “Limited Edition” and replacing it with the farmer’s market-sounding “Seasonal Batch.” (Photo via DJ.)

Nestle Toll House Pumpkin Spice Cookie Dough  2014

Nestle’s Toll House Pumpkin Spice Cookie Dough made its debut back in 2014. Again, as you can see the wrapper is crazy busy compared with the 2018 redesign. Hey, I just noticed the Nestle Toll House logo also got some changes. Its shoppe sign border looks a bit more modern looking. The “Toll House” lettering is flatter and the house graphic isn’t as bold. (Photo via Carla.)

Nestle Toll House Limited Edition Pumpkin Spice Cookie Dough

In 2016, the packaging got a slight tweak. The gold “Limited Edition” ribbon was added, which was seen on all of the brand’s seasonal flavors from 2016-2017. (Photo via Ryan.)

REDESIGN TIME: Limited Edition Frosted Pumpkin Pie Pop-Tarts

Limited Edition Frosted Pumpkin Pie Pop Tarts  2018 Design

Redesign Time takes a look at packaging design changes.

Limited Edition Pumpkin Pie Pop-Tarts is on shelves again this year. But it has a new box design that’s heavy with the darker hues of fall and Thanksgiving, making it significantly dissimilar to the previous designs.

What’s throwing me off about this design is the pumpkin pie image. At a quick glance, it also kind of reminds me of the top of a plump turkey that’s about to be someone family’s Thanksgiving dinner. The style of it looks like the pumpkin pie 80’s Scooby Doo and Shaggy would eat in the Mystery Machine. (Photo via Amanda Y.)

Limited Edition Frosted Pumpkin Pie Pop Tarts  2010 Deslgn

Above is the box it came in when it made it debut back in 2010. Wait…2010? Doesn’t it seem like it’s been around for longer? Anyhoo, I should mention this is one of the best Pop-Tarts flavors ever.

Although, if you read my review, you might not think so. But time changes people, folks. In that review, I said it was in my top 10 of favorite Pop-Tarts flavors. But it’s definitely in my top 5 now. What’s my top 5? Um, I know one of them is this Pop-Tart, but I can’t think of the others off the top of my head. Too much pressure, man!

Limited Edition Frosted Pumpkin Pie Pop Tarts  2011 Design

That 2010 design lasted ONE YEAR.

Okay, it was technically still there, but it had been shrunken and cropped thanks to the yellow border needed to show off the “Limited Edition” in a font you’d usually see used as a title in PowerPoint presentations. This was when all the limited edition Pop-Tart boxes got the new design.

But not only did the 2010 design last a year, so did a vitamin or mineral added to the toaster pastry. If you look at the original, it has seven vitamins and minerals, but a year later there’s only six. (Photo via Blaire.)

Limited Edition Frosted Pumpkin Pie Pop Tarts  2014 Design

In 2014, the box got a major design change.

It still had the yellow border, but instead of a fitting font for a PowerPoint, the “Limited Edition” now came in a type that makes me think of jungles for some reason (it’s also used in the current design). Along with the obligatory fall trees and leaves, this box also featured a pumpkin patch. Looking at all the designs, I have to say this one is the most appealing. (Photo via Robbie.)