REDESIGN TIME: Nestle Toll House Pumpkin Spice Cookie Dough

Nestle Toll House Seasonal Batch Pumpkin Spice Cookie Dough 18DJGiant

Redesign Time takes a look at packaging design changes.

Nestle’s Toll House Pumpkin Spice Cookie Dough still features pumpkin cookie dough with Libby’s 100% Pure Pumpkin, premier white morsels, and spices. But its packaging got a dramatic redesign this year. With a bunch of images and graphics sprawled all over the front, the old one looks like a yard covered with autumn leaves. This new one is clean, like a lawn that has just had the autumn leaves raked away.

Also, it appears Nestle Toll House is doing away with “Limited Edition” and replacing it with the farmer’s market-sounding “Seasonal Batch.” (Photo via DJ.)

Nestle Toll House Pumpkin Spice Cookie Dough  2014

Nestle’s Toll House Pumpkin Spice Cookie Dough made its debut back in 2014. Again, as you can see the wrapper is crazy busy compared with the 2018 redesign. Hey, I just noticed the Nestle Toll House logo also got some changes. Its shoppe sign border looks a bit more modern looking. The “Toll House” lettering is flatter and the house graphic isn’t as bold. (Photo via Carla.)

Nestle Toll House Limited Edition Pumpkin Spice Cookie Dough

In 2016, the packaging got a slight tweak. The gold “Limited Edition” ribbon was added, which was seen on all of the brand’s seasonal flavors from 2016-2017. (Photo via Ryan.)

3 thoughts to “REDESIGN TIME: Nestle Toll House Pumpkin Spice Cookie Dough”

  1. Geez, I hope there’s not a trend of de-autumning box art and just emphasizing autumnal colors instead. First Pop-Tarts, now this, and even the new Pumpkin Spice Frosted Flakes are disconcertingly reserved. Maybe graphic design people decided that the packaging wasn’t “clean” enough with all the falling leaves, hay bales, corn stalks and scarecrows.

  2. Autumn, leaves, hay, and so on all = white supremacy aka “seasonal” racism.

    We petitioned companies to remove these design choices & most of them accepted. The companies who decided not to will soon have their payment processors boycotted.

    Next year we will have the color orange removed, because we all know what that represents.

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