Redesign Time takes a look at packaging design changes.
Nestle’s Toll House Pumpkin Spice Cookie Dough still features pumpkin cookie dough with Libby’s 100% Pure Pumpkin, premier white morsels, and spices. But its packaging got a dramatic redesign this year. With a bunch of images and graphics sprawled all over the front, the old one looks like a yard covered with autumn leaves. This new one is clean, like a lawn that has just had the autumn leaves raked away.
Also, it appears Nestle Toll House is doing away with “Limited Edition” and replacing it with the farmer’s market-sounding “Seasonal Batch.” (Photo via DJ.)
Nestle’s Toll House Pumpkin Spice Cookie Dough made its debut back in 2014. Again, as you can see the wrapper is crazy busy compared with the 2018 redesign. Hey, I just noticed the Nestle Toll House logo also got some changes. Its shoppe sign border looks a bit more modern looking. The “Toll House” lettering is flatter and the house graphic isn’t as bold. (Photo via Carla.)
In 2016, the packaging got a slight tweak. The gold “Limited Edition” ribbon was added, which was seen on all of the brand’s seasonal flavors from 2016-2017. (Photo via Ryan.)